SMX Social Media Marketing Agenda – Wednesday, December 5, 2012
Expo Hall Hours: 12:00pm-7:00pm
| Time | Earned Media Track | Paid Media & Customer Tracks |
|---|---|---|
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | |
| 9:00am-10:15am (1 hr 15 min) |
Tactics To Increase Facebook Reach & Engagement | Maximizing Your Impact With Twitter Ads |
| 10:15am-10:45am (30 min) |
Refreshment Break | |
| 10:45am-Noon (1 hr 15 min) |
Traffic Boosting Twitter Tactics | Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment |
| Noon-1:30pm (1 hr 30 min) |
Lunch & Expo Hall Time
Sponsored by:
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| 1:30pm-2:45pm (1 hr 15 min) |
Social Sites You Shouldn’t Overlook | Customer Acquisition Through Social Media |
| 2:45pm-3:15pm (30 min) |
Refreshments & Expo Hall Time | |
| 3:15pm-4:30pm (1 hr 15 min) |
Blow Me Away Blogging | Customer Service Through Social Media |
| 4:30pm-5:00pm (30 min) |
Refreshments & Expo Hall Time | |
| 5:00pm-6:00pm (1 hr) |
Keynote – Twitter Talks: How To Win Friends & Not Be Unfollowed By People (Or Worse) | |
| 6:00pm – 7:00pm (1 hr) |
Expo Hall Reception
Sponsored by:
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SMX Social Media Marketing Agenda – Thursday, December 6, 2012
Expo Hall Hours: 10:00am-2:00pm
| Time | Sales & ROI Track | Technical Track |
|---|---|---|
| 8:00am-9:00am (1 hr) |
Breakfast & Registration | |
| 9:00am-10:15am (1 hr 15 min) |
Making The Sale Through Social Ecommerce Sites | SEO For Social Media Managers |
| 10:15am-10:45am (30 min) |
Refreshments & Expo Hall Time | |
| 10:45am-Noon (1 hr 15 min) |
Measuring Success: From Reach To ROI | Social Media Automation: The Good & Bad |
| Noon-1:15pm (1 hr 15 min) |
Lunch & Expo Hall Time Sponsored by:
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| 1:15pm-2:30pm (1 hr 15 min) |
Getting Ahead With Google+ | |
| 2:30pm-3:00pm (30 min) |
Refreshment Break | |
| 3:00pm-4:00pm (1 hr) |
Keynote Conversation: Vic Gundotra, Senior VP of Engineering, Google+ | |