SMX Social Media Marketing Agenda – Thursday, December 6, 2012
Expo Hall Hours: 10:00am-2:00pm

7:30am-9:00am
(1 hr 30 min)

Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)

Sales & ROI Track

Making The Sale Through Social Ecommerce Sites (#smx #21A)
So you’re on social sites … great. But are you leveraging social media to actually help move product? From Facebook integration, to Pinterest, and sales oriented sites like The Fancy, we will leave no stone left unturned in the quest for sales via social media. This session will cover social sites, strategies and tactics that will set you up for sales success.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Technical Track

SEO For Social Media Managers (#smx #21B)
Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link acquisition and authority building, and increase your visibility on social networks and organic search by leveraging Open Graph technology.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)
10:15am-10:45am
(30 min)

Refreshments & Expo Hall Time
10:45am-Noon
(1 hr 15 min)

Sales & ROI Track

Measuring Success: From Reach To ROI (#smx #22A)
Everyone seems “certain” of social media’s value. But how do you prove it offers a return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars? This session looks at social media analytics methods, how to measure “conversions” when there may be no tangible transactions, as well as tools available to measure ROI and performance.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)

Technical Track

Social Media Automation: The Good & Bad (#smx #22B)
Life can be much easier with the right tools to help automate your social media sharing. But leaving the machine unattended can cause problems. In this session, best practices for blending automation of social media with human oversight will be covered. Learn how to create a more efficient, yet still human “voice” and avoid potential disasters.

Moderator: Chris Sherman, Executive Editor, Search Engine Land (@CJSherman)
Noon-1:15pm
(1 hr 15 min)

Lunch & Expo Hall Time
1:15pm-2:30pm
(1 hr 15 min)

Afternoon Track

Getting Ahead With Google+ (#smx #23A)
It’s been over a year since Google CEO Larry Page stated Google+ is the “new DNA” for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that marketers should know about, and the overall impact the platform has on social search.

Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
2:30pm-3:00pm
(30 min)

Refreshment Break
3:00pm-4:15pm
(1 hr 15 min)

Closing Keynote (#smx #24A)
TBA