7:30am-9:00am
(1 hr 30 min)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

Content Track

Blogging & Content: Social Success Starts Here (#smx #11A)
Social networks come, and social networks go. But one thing has remained consistent through the years; great content is the way to get noticed, and a blog makes an ideal hub for your social marketing efforts. In this Powerpoint-free, conversation-style session, our panelists will share best practices and new tactics for making your blog the center point of your social media marketing campaigns.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)

Speakers:

Lisa Buyer, CEO and Author of Social PR Secrets, The Buyer Group (@lisabuyer)
Brent Csutoras, Social Media Strategist, Kairay Media (@brentcsutoras)
Stoney deGeyter, President, Pole Position Marketing (@stoneyd)
Kane Jamison, Founder, Content Harmony (@kanejamison)
Michelle Stinson Ross, Director of Social Media Marketing, Digital Always Media (@SocialMichelleR)

Paid Media Track

The Social Ads Landscape: Tumblr, LinkedIn, StumbleUpon, BuzzFeed & Reddit (#smx #11B)
There’s a whole world of social ad opportunities beyond Facebook and Twitter. Some are mainstream; others on the cutting edge.

Join us as our panel of experts share case studies, tips and techniques to best capitalize on the options offered by these lesser known, but just as powerful, social platforms.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Speakers:

Steve Hammer, President, RankHammer (@armondhammer)
Don Mathis, CEO, Kinetic Social (@Kinetic Social)

10:15am-10:45am
(30 min)

Refreshment Break

10:45am-Noon
(1 hr 15 min)

Content Track


Solution Spotlight by Rio SEO (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Winning Fans & Boosting Facebook Engagement (#smx #12A)
So you’ve got a Facebook page for your brand. You’re following the rules and best practices of social media – consistently posting content, engaging with fans… but you’re still not moving the needle. Climb aboard this session for a deep dive into some seriously advanced Facebook tactics and techniques to gain more fans and bolster community engagement. From maximizing Facebook’s organic analytics platform (Insights) to help transform statistics into actions, to optimizing your Timeline for maximum participation, our panelists will share tips that will blow your mind, and help you beef up your organic presence in the world’s largest social network.

Moderator: Lauren Litwinka, Community Editor, Search Engine Land and Marketing Land (@beebow)

Q&A Coordinator: Amy Vernon, Head Honcho, Amy Vernon LLC (@amyvernon)

Speakers:

Shelly Kramer, Founder and Chief Imagination Officer, V3 Integrated Marketing and Social Media Agency (@shellykramer)
Karianne Stinson, Director, Mediabrands Publishing (@Karianne)

Paid Media Track


Solution Spotlight by OfferPop (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing Your Impact With Twitter Ads (#smx #12B)
Twitter’s ad options are evolving. Mobile targeting and self-service ad opportunities are just two recent examples. In this session you’ll learn how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)

Speakers:

Audie Chamberlain, Director of Social Media Marketing, Realtor.com (@audiechambrln)
John Lee, Managing Partner, Clix Marketing (@john_a_lee)
Ian Mackie, Directory of Strategy, Point It (@point_it)

Noon-1:30pm
(1 hr 30 min)

Lunch & Expo Hall Time

Plus Session

aimClear

Dominate Social Audience Targeting & Customer Acquisition: It Only Works Every Time (12:30pm – 1:15pm)

Curious? You should be because everyone in the world will be doing it this way next year at this time. As sure as SEO marketers MUST use AdWords, content marketers MUST use these social PPC distribution techniques.


Can you say your website’s content:


  • Earns enough socially driven traffic to external sites you own?
  • Wins KPI/CPA conversion the external sites?
  • Generates social signals?
  • Generates Inbound links?
  • Earns focused likes and follows?

The answer for many marketers, even after massive investments in social media and creating excellent content is a resounding NO! There’s a reason for that. An ever increasing percentage of the organic social media page is actually paid inclusion. It looks organic, but is actually paid.


Social media distribution in Facebook, LinkedIn and Twitter, used to be mostly free. Content placed on your walls and feeds was seen and rebroadcast by many people without marketers needing to pay a dime. Now revenue-hungry social platforms have learned to monetize the distribution of “organic” content to the benefit of their shareholders. In many cases users who have already liked your page don’t see your posts! It’s a stark reality, but marketers must pay-to-play using “ad” units the tightly mimic previously free organic units.


The good news is that it’s relatively inexpensive to “re-enable” organic features to dominate. No matter how successful your content strategy is, it’s only touching a small percentage of highly interested users that are incredibly willing to engage. This must attend session will leave you with crucial information to:


  • Drive targeted & scalable social psychographic traffic to content that converts
  • Generate authentic social signals from real users of good authority
  • Earn real links from sites with good domain authority
  • Insulate our sites from harsh search engine algorithm updates
  • Amplify PR distribution to journalists, bloggers, and a myriad focused media-role users

Speaker: Marty Weintraub, Founder & Evangelist, aimClear

1:30pm-2:45pm
(1 hr 15 min)

Content Track


Solution Spotlight by HipLogiq (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Beyond The Same Old, Same Old: Winning Followers & Boosting Twitter Engagement (#smx #13A)
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates. Attend this session and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Amy Vernon, Head Honcho, Amy Vernon LLC (@amyvernon)

Speakers:

Maria Elena Duron, Chief Engagement Officer, Buzz2Bucks Word of Mouth Firm (@mariaduron)
Angie Pascale, Social Media Director, Location3 Media (@angiepascale)

Paid Media Track


Solution Spotlight by Marin Software (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Facebook Ads: Best Practices On The Maturing Platform (#smx #13B)
With a cleaner interface and more filtering controls, Facebook’s news feed has become even more valuable for users. But how can you optimize your content to assure you’re still prominent? How can you best take advantage of Facebook’s display ad opportunities & retargeting options? Our speakers will discuss these and other strategies that help you get found outside newsfeed.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Audie Chamberlain, Director of Social Media Marketing, Realtor.com (@audiechambrln)

Speakers:

Jay Hawkinson, Partner, SIM Partners (@sleestakk)
Beth Horn, Retail Business Lead, Facebook
Merry Morud, Social Advertising Director, aimClear (@MerryMorud)
Paul Steketee, Head of Paid Social & Emerging Media Capabilities, Merkle (@steketee)

2:45pm-3:15pm
(30 min)

Refreshments & Expo Hall Time

3:15pm-4:30pm
(1 hr 15 min)

Content Track


Solution Spotlight by Page One Power (3:15-3:20)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Google+, Authorship & SEO Issues For Social Media (#smx #14A)
Still not convinced Google+ is a social platform you need to pay attention to? This session will take an in-depth look at how your Google+ presence, +1′s and creating authoritative identities for your brand and individual bloggers can impact traffic from Google search results. Panelists will demonstrate real traffic and engagement metrics from Google+ and help you troubleshoot issues with authorship and G+ data.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Stoney deGeyter, President, Pole Position Marketing (@stoneyd)

Speakers:

David McClellan, Sr. SEO Analyst, CBS Interactive (@hesdave)
Angie Pascale, Social Media Director, Location3 Media (@angiepascale)
Mark Traphagen, Director of Digital Outreach, Virante, Inc. (@marktraphagen)

Paid Media Track


Solution Spotlight by Marin Software (3:15-3:20)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content (#smx #14B)
Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Attend this session to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Coordinator: Jay Hawkinson, Partner, SIM Partners (@sleestakk)

Speakers:

Chris Marentis, Founder and CEO, Surefire Social (@cmarentis)
Merry Morud, Social Advertising Director, aimClear (@MerryMorud)
Andrea Vahl, Social Media Consultant, Andrea Vahl (@andreavahl)

4:30pm-5:00pm
(30 min)

Refreshments & Expo Hall Time

5:00pm-6:00pm
(1 hr)

Keynote Conversation: Peter Stringer, Boston Celtics

Few brands have fans that are as passionate and rabid as professional sports teams, and few teams have as many fans around the world as the Boston Celtics. The NBA’s most successful and historic franchise counts about seven million Facebook fans, 1.2 million Twitter followers, 365,000 Google+ followers and keeps active accounts on YouTube, Pinterest and Instagram.


Peter Stringer, the Celtics’ Senior Director of Interactive Media, will speak with Marketing Land Editor-In-Chief Matt McGee about the challenges in serving the insatiable appetite that Celtics fans have for news about their favorite team — from content development to conversions, measuring success and more. No matter who or how big your company is, there’s sure to be something to learn from how the Boston Celtics are winning in social media.

6:00pm – 7:00pm
(1 hr)

Expo Hall Reception
Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors.