SMX Social Media Marketing 2014
Full Conference Agenda
Day 2: November 20, 2014

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8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

Spotlight

The New News Feed: How To Break Into Facebook’s Exclusive Neighborhood (#smx #21A)
Few areas of the Internet are more discussed — and less understood — than Facebook’s News Feed. We know there’s an algorithm, a complex stew of more than 100,000 variables, that determines what users see when they log into Facebook. But darned if most of us know how to unlock the secret to getting our content included.

This panel discussion will dig into the mystery of how to break into what Mark Zuckerberg wants to be “the best personalized newspaper in the world.” As organic reach for brand posts continues to decline, we’ll explore how to create the kind of “quality” content that Facebook engineers are favoring after a year of experimenting with the recipe.

Moderator: Martin Beck, Social Media Reporter, Third Door Media (@MartinBeck)

Speakers:

Nate Elliott, Vice president and principal analyst, Forrester Research
Chad Wittman, , Socialbakers (EdgeRank Checker founder)

Technical Social

Testing, Testing, Testing: How To Choose The Right Images, Headlines, & Content For Social Sharing (#smx #21B)
Any social media manager worth her salt knows there is so much more to the job than slapping some article or cat picture or even branded product page up on the wall and calling it a day. Strategic syndication of content across all social channels is an art and a science. It requires sensitivity to the needs and nuances of each community (what works on LinkedIn won’t always translate to Instagram), and it requires continual testing, testing, testing – of everything from featured images to headline verbiage – followed by thoughtful tweaking based on those tests’ results.

Moderator: Lauren Donovan, Community Editor, Search Engine Land and Marketing Land (@beebow)

Speakers:

Kyle J. Britt, Sr. Digital Strategist, Havas Discovery
Adam Schoenfeld, CEO and Co-Founder, Simply Measured (@schoeny)
Tim Welsh, Social Media Manager, Academic Partnerships (@twel5)

10:15am-10:45am
(30 min)

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

Spotlight

How To Dominate Pinterest (#smx #22A1)
(10:45 – 11:10) Thanks to its highly visual nature, Pinterest inspires shopping and can provide direct ROI when used correctly. This session will explore Pinterest optimization and how brands can do a better job leveraging this social network to dominate their competition.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Matt Siltala, President, Avalaunch Media (@Matt_Siltala)

Spotlight

Instagram Insta-Success (#smx #22A2)
(11:10 – 11:35) Need to target Gen X and Millennials? Two-thirds of Instagram’s users are between the ages of 18 and 44, and most are women. Forrester Research found that engagement on Instagram is roughly 60 times higher than Facebook.

Learn tips and best practices to succeed in Instagram’s visually oriented social network.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Danielle Wiley, CEO, Sway Group (@swaygroup)

Spotlight

Tuning In To Tumblr (#smx #22A3)
(11:35 – noon) Tumblr may not be as well known as other platforms, but it’s home to more than 200 million blogs with more than 120,000 new ones created daily. More importantly to marketers, Tumblr users are passionate about great content and love to share it. In this session, learn how to “get rolling” on Tumblr.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speaker:

Amy Vernon, Head Honcho, Amy Vernon LLC (@amyvernon)

Technical Social

Designing For Social Media Sharing (#smx #22B)
Sharing content on social media is a common feature of most websites. But how do you design a site (or app) that holds users’ fleeting attention while encouraging sharing and engagement? This session will cover best practices for “productizing” your content by integrating visual, mobile and social.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Speakers:

Jordan Kasteler, Sr. SEO Manager, Red Door Interactive (@JordanKasteler)
Keith LaFerriere, EVP, Experience Design, Verndale

Noon-1:15pm
(1 hr 15 min)

Lunch & Expo Hall Time

1:15pm-2:30pm
(1 hr 15 min)

Spotlight

How To Market On Reddit, Even Though Reddit Hates Marketing (#smx #23A1)
(1:15 – 1:40) Few social sites have more passionate users than reddit. “Redditors” vote for or against content, and popular content can go viral in minutes. But redditors are known to have an intense dislike of marketing or promotion. At this session you’ll learn how to craft a reddit campaign and make sure it doesn’t get downvoted into oblivion.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speaker:

Brent Csutoras, Social Media Strategist, Kairay Media (@brentcsutoras)

Spotlight

Why Google+ Still Matters (#smx #23A2)
(1:40 – 2:05) While Google+ failed to become the “new DNA” for all aspects of Google, it’s still a viable and important platform for marketers. Not convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that marketers should know about, and the overall impact the platform has on social search.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speaker:

Mark Traphagen, Senior Director of Online Marketing, Stone Temple Consulting (@marktraphagen)

Spotlight

Connecting With LinkedIn (#smx #23A3)
(2:05 – 2:30) Most people think of LinkedIn as a resource for personal business connections. But it’s also a great place to market your company or brand, both organically and through its various paid options. This session explores all of the options you can take advantage of to connect with more than 300 million LinkedIn users around the globe.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)

Speaker:

Lisa Buyer, CEO, The Buyer Group (@lisabuyer)

Technical Social

Open Graph: Your Key To Making Content Look Great On Facebook & Beyond (#smx #23B1)
(1:15 – 2:00) With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Speakers:

Mike Arnesen, SEO Team Manager, SwellPath (@mike_arnesen)
Joe Warner, CTO, aimClear

Technical Social

Up Close With Twitter Cards (#smx #23B2)
(2:00 – 2:30) Getting attention on Twitter just got easier with Twitter Cards, which let you attach photos, videos and other media to tweets. This session explores how to use Twitter Cards to make your content more compelling to share and explore, driving more traffic to your website or inspiring more downloads of your app.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Speakers:

Monique Pouget, Director of Marketing, ThunderActive (@moniquethegeek)
Courtney Seiter, Head of Content Marketing, Buffer (@courtneyseiter)
Michelle Stinson Ross, Social Media Marketing Manager, Offers.com (@SocialMichelleR)

2:30pm-3:00pm
(30 min)

Refreshment Break

3:00pm-4:00pm
(1 hr)

Spotlight

The Secrets Of Making Fine Vines (#smx #24A1)
(3:00 – 3:25) Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry. And it’s popular: every second, nine Tweets that include a Vine video are sent. This session will present great ways to engage audiences and customers through short-form video network Vine.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Speaker:

Adam Gausepohl, CEO, PopShorts (@adamgausepohl)

Spotlight

Marketing Mastery On YouTube (#smx #24A2)
(3:25 – 3:50) Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business on a cat related, lip synching, or celebrity gossip video. So what’s the best approach to leveraging the huge potential of YouTube? Come to this session to learn best practices for socially promoting your videos… while maintaining the integrity of your brand.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Speaker:

Manny Rivas, Online Marketing Account Manager, aimClear (@mannyrivas)

Technical Social

Social Tools Super Session (#smx #24B)
Scaling your social media efforts is challenging without the right tools to help automate social sharing. Fortunately, there are dozens of tools that help you create, manage, promote and measure social efforts. In this session, our experts discuss their favorite social tools and show how they free them to focus on the higher-value aspects of running their social campaigns.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Speakers:

Diana Klochkova, Associate Director, Social, Resolution Media
Kevin Mullett, Director of Social Media and Visibility, MarketSnare (@kmullett)
Travis Wright, Chief Marketing Technologist, CCP Global (@teedubya)