SMX Social Media Marketing 2012 Agenda
The SMX Social Media Marketing agenda will be posted by September. Just fill out the form below and we’ll let you know when it is posted.
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SMX Social Media Marketing 2012 – Session Descriptions Sneak Peek
Please note: The final SMX Social Media Marketing agenda may vary from the sneak peek agenda. These descriptions are a sample of what we might cover, but there could be changes. Finally, the agenda isn’t complete – we’re working hard to develop the best content, so make sure to check back in for updates.
Earned/Organic Outreach Track
Facebook: Fan Pages, Likes & More For-Free Traffic
With nearly 850 million users, the Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Twitter, SEO & Search
“But Twitter isn’t a search engine!” Well, comScore and other rating agencies beg to differ, with some stats putting Twitter in the top ranks of global search engines. Tweets are now increasingly featured in mainstream search results of Google and Bing. And don’t let the fleeting nature of tweets fool you – there are numerous tactics that add permanence and authority to your Twitter activities. This session takes a close look at SEO for Twitter and how search marketers can tap into the opportunities it offers.
Surviving Personalization With Bing & Google
The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to create “Liked Results”.
Going Viral On Social
The right content, done the right way, can go viral on social channels, spreading like wildfire. This session looks at some case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content.
How To Win Influence And Build Friends
Dale Carnegie gained fame as the first social media expert with “How to Win Friends and Influence People,” which remains a bestseller more than 70 years after its publication. While the principles he wrote about are still important today, there are subtle differences you need to take into account to gain large followings on social media networks. More importantly, our experts will show you how to influence your friends and followers in ways that prompt them to take action and help you more effectively connect and achieve your online goals.
Playing With The Other Kids: Successful Marketing On LinkedIn, Pinterest & Other Social Networks
Facebook and Twitter gain most of the attention of social media marketers, but LinkedIn, Pinterest and other social networks offer intriguing alternatives to reach specific demographic markets. For example, LinkedIn is great for focused campaigns in specific business categories, and research has shown that Pinterest is particularly popular with women. This session looks at alternative ways to get social.
Reviews: Friend Or Foe?
Online reviews are the new word-of-mouth marketing. People increasingly make purchase decisions based on what other people write on the web about products or services. This user-generated content can be amazingly potent, but negative reviews, if not handled properly, can also lead to marketing and reputation disasters. This session looks at the right ways to encourage reviews, how to deal with negative reviews, and other ways of turning your customers into a fantastic source of passionate referrals for your company.
YouTube Success Stories For Marketers
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there! There are many other opportunities for marketers wanting to touch customers via online video. This session offers case studies, tips and tactics to gain the most leverage from your online video assets.
Paid Advertising Track
Social Media Management: Tools for Efficiently Managing Cross Platform Initiatives
Getting the most from earned social media campaigns means scaling up to reach the maximum number of fans and followers. And automating activities across platforms is the only effective way to achieve that scale, especially when scaling your team isn’t an option.
This session explores many of the tools available for managing earned social media marketing activities, and more importantly, best practices for using them without annoying or alienating your loyalists.
Checking-In With Location Services
Check-ins and social offers can great for raising awareness, gaining new customers and boosting loyalty among existing customers. But they can also be disastrous if not implemented properly. This session explores the mechanics of check-ins and offers, when they’re appropriate for a business (and when not) and who the key players are, with plenty of time for Q&A about these burgeoning new channels for marketers.
Facebook: The Incredible Targeted Ad System
Not advertising on Facebook? You’re missing out on tons of potential traffic from the second largest internet website. Facebook’s advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in the buying cycle and use your existing customers to help win new ones. Other cool features? Social actions, targeting, real time reporting… you really should make time to friend this session.
Short But Sweet: The Power Of Twitter Ads
Twitter offers a rich advertising platform, with Promoted Tweets and Promoted Accounts that show up in user timelines – even for those who aren’t following your brand. You can also take advantage of targeting options that deliver ads specifically to desktop computers and laptops, iOS, Android, and other mobile devices. If you haven’t been “following” the ad options offered by Twitter, this session will offer something more to “like.”
Power Tools For Social Media Ad Management
All online advertising campaigns – social media included – are both easier to manage and provide more useful insights when automated. Not only that, social media ad management ad platforms allow you to fine-tune your spend and ROI goals, when and how your ads are delivered, and more. This session explores a variety of social media ad management systems, ranging from high-end industrial strength platforms to free tools that perform simple, specific tasks.
Owned Community Management Track
Checking-In With Location Services
Check-ins and social offers can great for raising awareness, gaining new customers and boosting loyalty among existing customers. But they can also be disastrous if not implemented properly. This session explores the mechanics of check-ins and offers, when they’re appropriate for a business (and when not) and who the key players are, with plenty of time for Q&A about these burgeoning new channels for marketers.
Facebook: Fan Pages, Likes & More For-Free Traffic
With nearly 850 million users, the Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Social Analytics & Conversion
Sure, social media has had plenty of hype, and everyone is “sure” of its value — but how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, Twitter and other social media campaigns? This session looks at emerging social media analytics methods, how to measure “conversions” when there may be no tangible transactions, as well as some of the tools available to measure ROI and performance of social media activities.
The SoLoMo Revolution
Web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of “SoLoMo” – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session explores the opportunities and tactics you’ll need to know to be a meaningful player in the revolution.
Why Relationship Marketing Should Be Your New BFF
Traditional marketing has tended to focus on reinforcement of brand awareness – customers identify with brands because they feel they belong to a group with shared, special values. But the internet now offers opportunities for brands to interact directly, often personally, with customers. Learn why relationship marketing is the “new” direct response marketing, and it works both for lead and sales generation as well as for strengthening bonds with existing customers.
YouTube Success Stories For Marketers
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there! There are many other opportunities for marketers wanting to touch customers via online video. This session offers case studies, tips and tactics to gain the most leverage from your online video assets.
