SMX Social Media Marketing 2013 – Topic Sneak Peek
Please note: The final SMX Social Media Marketing 2013 agenda may vary from the sneak peek agenda. These descriptions are a sample of topics we might cover, but there could be changes. To be notified when the agenda goes live, and other show updates, please fill in the form below!
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Earned Media Topics
Facebook’s New Graph Search & Its Marketing Implications
Facebook’s recently unveiled Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will have access to it, so it’s something all online marketers should start thinking about. While it’s currently not a direct threat to Google, it’s very good at people search, local & vertical search and entertainment search. Come hear our panel discuss how graph search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.
SEO & Google+
It’s been over a year since Google CEO Larry Page stated Google+ is the “new DNA” for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that search marketers should know about, and the overall impact the platform has on social search.
Tactics To Increase Facebook Reach & Engagement
With nearly a billion users, Facebook is the biggest social network out there. Tapping into it the right way can generate plenty of attention and traffic. Doing it wrong leaves a huge opportunity on the table. In this session, speakers cover ways to build likes, shares and increase your reach into the Facebook audience.
Traffic Boosting Twitter Tactics
Twitter is a proven source of traffic, but you need to do more than just push out a quick 140-character to gain traction and engagement with your followers. Time of day, frequency of tweets and retweets, the authority of those who retweet you – all these factors impact your results. Attend this session for the tactics you need to drive more traffic ? and potential customers ? from Twitter.
Social Sites You Shouldn’t Overlook
You’re rocking the major social media sites, but are you overlooking smaller ones that might pay off in a big way? In this session, you’ll learn how Pinterest, Reddit and others may send you valuable traffic and visitors, as well as specific tactics for success with them.
Blow Me Away Blogging
For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better.
Paid Media Topics
Maximizing Your Impact With Twitter Ads
Twitter’s ad options are continuing to evolve, with mobile targeting and self-service ad opportunities as recent examples. In this session you’ll learn how the experts craft effective creative, select appropriate ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment
With the ever-changing Facebook ads environment staying afloat is tougher than ever. From traditional ads, to the organification of sponsored stories to promoted post, opportunities are aplenty for the modern day Facebook advertiser. This session will cover everything you need to know about Facebook Ads, changes and optimization tactics to ensure you are getting the most bang for your Facebook buck.
Customer-focused Topics
Customer Acquisition Through Social Media
In addition to communicating with your customers and building community, social media can be a powerful tool for generating leads and driving sales both online and offline. Our panel of experts will share case studies and actionable tactics from real-world campaigns that delivered new customers to physical locations, increased inbound calls, grew leads/email lists and more.
Customer Service Through Social Media
Social media has turned into a new and still developing customer service channel. How do you deal with what’s effectively a system that allows your customers to shout their problems out in public and expect a solution? In this session, you’ll learn best practices from our panel of experts who are in the trenches managing social media customer service operations, and perhaps how to turn those problems into testimonials.
Sales & ROI Topics
Making The Sale Through Social Ecommerce Sites
So you’re on social sites … great. But are you leveraging social media to actually help move product? From Facebook integration, to Pinterest, and sales oriented sites like The Fancy, we will leave no stone left unturned in the quest for sales via social media. This session will cover social sites, strategies and tactics that will set you up for sales success.
Measuring Success: From Reach To ROI
Everyone seems “certain” of social media’s value. But how do you prove it offers a return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars? This session looks at social media analytics methods, how to measure “conversions” when there may be no tangible transactions, as well as tools available to measure ROI and performance.
Technical Topics
SEO For Social Media Managers
Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link acquisition and authority building, and increase your visibility on social networks and organic search by leveraging Open Graph technology.
Social Media Automation: The Good & Bad
Life can be much easier with the right tools to help automate your social media sharing. But leaving the machine unattended can cause problems. In this session, best practices for blending automation of social media with human oversight will be covered. Learn how to create a more efficient, yet still human “voice” and avoid potential disasters.