SMX Boot Camp @ SMX Social Media Marketing
Need To Know The Basics? SMX Boot Camp Is For You!
Social Media Marketing (SMM) can be overwhelming when you are just starting out. That’s why we created SMX Boot Camp — a one day conference experience featuring:
- sessions that will prepare you to engage with your customers via social media and harness the power of “virtual word of mouth” …right away
- networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference and in-person networking activities like birds-of-a-feather topic lunch tables!
SMX Boot Camp only passes are available for an incredible low price! Keep reading to learn more.
SMX Boot Camp is programmed by conference co-chairs Danny Sullivan and Chris Sherman. Danny and Chris have taught basic and advanced SEM to tens-of-thousands of search marketers for more than a decade. The Boot Camp curriculum is so actionable – and presented so clearly – attendees frequently implement tactics they learn during session breaks!
When he’s not programming SMX, Danny is Editor-In-Chief of Search Engine Land, the leading news and analysis blog for search marketing professionals, and is Chief Content Officer for SMX parent company Third Door Media. As Vice President of Event Editorial, Chris the creative force behind Search Marketing Expo events around the world. He is also the author of several books on search marketing and technologies.
Attend All the Boot Camp Sessions and Get Your Certificate of Completion
Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you, signed by Danny. In order to receive your certificate, you’ll need to get your attendance validated at the end of each session. Only those who can demonstrate attendance at all Boot Camp sessions will receive their certificates.
SMX Boot Camp Agenda, November 19, 2013
Note: This preliminary agenda is subject to change.
9am-10:15am: Social Media 101 – Ric Dragon
Like many, you may have participated in social media casually, but as a marketer it’s crucial to have a deeper understanding of what works, what doesn’t and who the major players are. You need to know the subtle but key differences between paid, earned and owned social media channels. And of course, while social media is great for marketing and branding, it can also be an effective channel for PR, customer service, community building and other areas. This session sets the stage for the rest of the day by equipping you with the core fundamentals of social media marketing.
10:45am-noon: Twitter for Business – Ric Dragon
Ask anyone – Twitter is “easy.” Just sign up, and tweet your pithy 140 character updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care. For starters: Why are you using Twitter? For branding? Customer service? Sales? And what type of “corporate image” are you trying to present and maintain? This session shows you how to establish an effective Twitter presence.
1:00pm-2:15pm: Facebook for Business – Merry Morud
Facebook is the largest social sharing site on the internet, and your customers expect to find you there. What will you offer them? How will you get them to like your business? What will you do in exchange for their loyalty? And how can you use Facebook to promote your business and find more customers? This session explores the strategies and tactics needed for your business to get the maximum return on your investment in Facebook.
2:30pm-3:45pm: Paid Social Media Opportunities – Merry Morud
Social media is a great marketing channel to engage customers with content you create, whether text, images, videos or other types of media. But most social media platforms also offer advertising options, enabling you to broaden your reach and find new customers. This session looks at the most effective paid social media opportunities and how to best take advantage of what each has to offer.
4:00pm-5:00pm: The Essential Guide To Social Media Etiquette – Amy Vernon
You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.
Two Ways to Attend MarketingLand’s Social Media Marketing Boot Camp!
MarketingLand’s Social Media Marketing Boot Camp will take place Tuesday, November 19, 2013. There are two ways to attend:
- A Boot Camp pass is good on November 19 for the sessions listed above, our Meet & Greet evening reception, and access to our attendee-only Facebook group to meet others and set appointments before the conference.
- An All Access + Boot Camp pass provide you admission to Boot Camp and SMX Social Media Marketing (see what you get with an All Access Pass here). You get all three days of sessions and networking activities for one low price.
Here are the rates for Boot Camp passes:
Register by phone or have questions?
Call (877) 242-5242 from 9am to 5pm ET, Monday to Friday
or e-mail us at firstname.lastname@example.org.