International Social Media Summit @ SMX

Fundamentals of International Social Media
There is a lot to consider when planning and executing a social media strategy across multiple countries and languages and getting the basics right is key to success. But what are the key factors you should consider? What pitfalls could stand in your way? And how does the social media landscape vary across the world?

Key Questions Covered Include:

1. What are the fundamentals to consider when launching global social campaigns?
2. What are the specific challenges of launching a social media campaign internationally?
3. In which markets are Facebook, Twitter and other global networks less significant than local players?
4. Which local social networks should you consider in global campaigns?

How To Win Socially Globally – The Strategic Thinking
With so many social networks and channels how do you decide which to target? Which features offer the widest reach and which advertising channels will offer the best value for money? And how can multiple languages be managed effectively across social channels?

Key Questions Covered Include:

1. Which networks are right for reaching your target audience?
2. How can you harness the features and opportunities on different platforms?
3. Paid vs Organic – how to drive results and ROI in social?
4. What does a multilingual social strategy look like?
5. Where have global brands succeeded in social campaigns? Where have they failed?

Social Automation and Measurement
A large scale social media campaign is going to require an element of automation, especially when multiple languages are involved, but what are the options available and how can they be implemented? How can automation and engagement go together? Measuring the impact, effects and the results of a social campaigns is also essential, but not without its challenges.

Key Questions Covered Include:

1. When should automation be used in social campaigns?
2. Which tools are available for global campaigns and how do they work?
3. What should you measure and monitor in your social campaigns?
4. How can you measure ROI in social and which tools should you use?

Brand Management and Other Social Opportunities
In the social world we live in, people readily talk about their experiences – good and bad – so it has never been more important for brands to be aware of what has been said about them, and where. However the world is a big place, so how can brand’s efficiently monitor their brand globally, and react when needed? This final session will also look at how blogs, videos and mobile apps can augment and support your international social media strategy.

Key Questions Covered Include:

1. Why do you need a multilingual brand monitoring strategy and how should you implement it?
2. What are the consequences of a purely executed social campaign?
3. How can blogging be used as a social management tool?
4. How can social videos and social apps be part of an international strategy, and why should they be?