International Social Media Summit @ SMX

International Social Media Summit @ SMX Social Media Marketing 2012 - Las Vegas, NV - November 19, 2013

Trying to keep up with all of the developments, networks and opportunities in social media? Throw international into the mix and it gets a whole lot more complex. There are hundreds of social networks worldwide. How do you cope?

Don’t worry – help is at hand! International Social Media Summit will add the global dimension to the tactics, techniques and tips provided at SMX Social Media Marketing conference, looking at the important social sites in some of the world’s major internet markets and providing actionable advice for monitoring and managing a multilingual social presence.

Whatever your business, you can bet your customers will be active on social sites and you need to be there to listen to them, engage with them and react to their needs and wants.

Leave the International Social Media Summit with a global reputation management survival kit!

International Social Media Training Agenda – Las Vegas Agenda 

Fundamentals of International Social Media
There is a lot to consider when planning and executing a social media strategy across multiple countries and languages and getting the basics right is key to success. But what are the key factors you should consider? What pitfalls could stand in your way? And how does the social media landscape vary across the world?

Key Questions Covered Include:

  1. What are the fundamentals to consider when launching global social campaigns?
  2. What are the specific challenges of launching a social media campaign internationally?
  3. In which markets are Facebook, Twitter and other global networks less significant than local players?
  4. Which local social networks should you consider in global campaigns?
10:15 Coffee Break

How To Win Socially Globally – The Strategic Thinking
With so many social networks and channels how do you decide which to target? Which features offer the widest reach and which advertising channels will offer the best value for money? And how can multiple languages be managed effectively across social channels?

Key Questions Covered Include:

  1. Which networks are right for reaching your target audience?
  2. How can you harness the features and opportunities on different platforms?
  3. Paid vs Organic – how to drive results and ROI in social?
  4. What does a multilingual social strategy look like?
  5. Where have global brands succeeded in social campaigns? Where have they failed?
12:00 Lunch

Social Automation and Measurement
A large scale social media campaign is going to require an element of automation, especially when multiple languages are involved, but what are the options available and how can they be implemented? How can automation and engagement go together? Measuring the impact, effects and the results of a social campaigns is also essential, but not without its challenges.

Key Questions Covered Include:

  1. When should automation be used in social campaigns?
  2. Which tools are available for global campaigns and how do they work?
  3. What should you measure and monitor in your social campaigns?
  4. How can you measure ROI in social and which tools should you use?
2:45 Coffee Break

Brand Management and Other Social Opportunities
In the social world we live in, people readily talk about their experiences – good and bad – so it has never been more important for brands to be aware of what has been said about them, and where. However the world is a big place, so how can brand’s efficiently monitor their brand globally, and react when needed? This final session will also look at how blogs, videos and mobile apps can augment and support your international social media strategy.

Key Questions Covered Include:

  1. Why do you need a multilingual brand monitoring strategy and how should you implement it?
  2. What are the consequences of a purely executed social campaign?
  3. How can blogging be used as a social management tool?
  4. How can social videos and social apps be part of an international strategy, and why should they be?
5:00 Networking

Who Is It For?

Anybody involved in international online marketing:

  • If you’re an In-House Marketer, it’s for you
  • If you’re a Marketing Director or CEO, it’s for you
  • If you’re an Account Manager for international projects, it’s for you
  • If you take care of Localization, it’s for you
  • If you’re a Web Developer or Webmaster, it’s for you

Your Presenter

Andy Atkins-Krüger
Andy Atkins-Krüger
CEO, WebCertain

Andy Atkins-Krüger is a “linguist marketer”— someone who uses a knowledge about the world’s different cultures and languages to guide clients to success. Andy has worked in international marketing for over 20 years and presently he is CEO of WebCertain – a multilingual web marketing agency with offices around the world and the Head of the International Marketing School.

Through the WebCertain Group, he has worked on hundreds of international search and social projects in all major languages and all corners of the globe – and he shares the learnings from those experiences at conferences around the world. He also runs training sessions on social media and search from the International Marketing School in Barcelona and is chair of the International Search Summit.

Andy is also the Editor-in-Chief of the blog which covers all aspects of international online marketing and he contributes regularly to

Registration Options:

Registration Options On Site
All Access Pass + Workshop $2,795
Workshop Only* $1,195
Workshop Only – 3 Pack N/A
Workshop Only – 6 Pack N/A
Workshop Only – 12 Pack N/A

International Social Media Summit will be held on Tuesday, November 19 at the Aria Las Vegas, 3730 Las Vegas Boulevard, South. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.

Register now!

for International Social Media Summit @ SMX.

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The ARIA Resort & Casino


November 19-20, 2014


November 18, 2014


November 19-20, 2014

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