Workshops at SMX Social Media Marketing 2012

Don’t miss out on this exciting opportunity to learn from the pros!

Workshops will be held Tuesday, December 4, 2012 at the Aria Las Vegas, 3730 Las Vegas Boulevard, South.

Jumpstart your SMX experience with a pre-conference workshop! Take a deep dive into content marketing, advanced AdWords, in-house social media marketing and international marketing. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities. Check out the line-up:

In-house Social Media Exchange @ SMX

Modeled after the hugely popular In-house SEO Exchange, the In-house Social Media Exchange at SMX is one full day dedicated entirely to in-house social media marketers and community managers. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.

Because attendees all work in-house (and not from agencies or vendors), the walls come down and you get to talk to the people actually managing social media at the big brands, build relationships and share solutions that you would normally only hear behind closed doors. There is no other event with this level of sharing.

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International Social Media Summit @ SMX

Talk International Social Media with International Experts

There are only a handful of search engines globally but hundreds of social networks – so how do you cope?

Join social specialists from across the globe to discuss the latest trends, developments and challenges in multinational social marketing and learn tips, tactics and techniques for successfully reaching an international audience.

A mix of speakers, group discussions and networking provides an ideal forum to share social challenges and learn tactics to revolutionize your global presence.

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Advanced AdWords Training @ SMX

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.

Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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Content Marketing Accelerator @ SMX

There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. Mastering the art of content creation, promotion and distribution is an essential skill.

By the end of Content Marketing Accelerator, you’ll know how to create, implement, and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization. All attendees will receive a course workbook and a complimentary copy of Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.