Workshops at SMX Social Media Marketing

Don’t miss out on this exciting opportunity to learn from the pros!

Workshops will be held Tuesday, November 18, 2014 at the Aria Las Vegas, 3730 Las Vegas Boulevard, South.

Jumpstart your SMX experience with a pre-conference workshop! Take a deep dive into social content distribution for SEO, in-house social media marketing, content marketing and buying paid search advertising on Google AdWords. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities. Check out the line-up:


Certified Knowledge Advanced AdWords Training

Advanced AdWords Training @ SMX Social Media Marketing

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.

Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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Content Marketing Accelerator

Content Marketing Accelerator @ SMX

There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. Mastering the art of content creation, promotion and distribution is an essential skill.

By the end of Content Marketing Accelerator, you’ll know how to create, implement, and sustain a successful content marketing program for your organization. This course will cover content strategy, research, development, promotion, distribution and optimization. All attendees will receive a course workbook and a complimentary copy of Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.

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In-House Social Media Exchange

In House Social Media Exchange @ SMX

Modeled after the hugely popular In-house SEO Exchange, the In-house Social Media Exchange at SMX is one full day dedicated entirely to in-house social media marketers and community managers. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.

Because attendees all work in-house (and not from agencies or vendors), the walls come down and you get to talk to the people actually managing social media at the big brands, build relationships and share solutions that you would normally only hear behind closed doors. There is no other event with this level of sharing.

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Social Content Distribution for SEO: The New Link Building

aimClear’s Social Content Distribution for SEO: The New Link Building @ SMX Social Media Marketing

Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world. Join Marty Weintraub and the aimClear team to learn how you can use paid/organic social media to generate:

  • Links from high-authority sites
  • Authentic social signals from authoritative users
  • Targeted social traffic to content that converts …and much more!

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