Brian Clifton, Senior Strategist, Omega Digital Media
Brian Clifton (PhD), is an internationally recognized search marketing and web analytics expert who has worked in these fields since 1997. A respected speaker at conferences, including Search Engine Strategies, Internet World, and ad:tech, Brian is also the author of a number of industry whitepapers and recently published the book entitled Advanced Web Metrics with Google Analytics.
In 2005 Brian joined Google as Head of Web Analytics for Europe, Middle East and Africa. Defining the strategy for adoption and building a pan-European team of product specialist for operational support, the Google Analytics product became the market leader for the world’s largest online advertisers within two years.
Brian is now Senior Strategist for Omega Digital Media – a company specialising in search integration and conversion marketing for European clients.
See Brian speak at:
SMX Stockholm 2008