Cam Balzer, Vice President of Emerging Media, DoubleClick Performics
Cam Balzer is an online marketing expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. Cam's expertise is based on more than a decade of experience across all online marketing channels. Cam is currently vice president of emerging media for DoubleClick Performics, the performance marketing division of DoubleClick and the leading search engine marketing firm.
At DoubleClick Performics, Cam evaluates and researches the evolution of consumers' interactions with the online channel and how this affects marketers. He is responsible for creating new insights, approaches and metrics to help marketers identify and capitalize on new opportunities in search and affiliate marketing.
As an industry thought-leader, Cam is regularly interviewed for stories about online marketing and pens a monthly column for Chief Marketer. Prior to joining DoubleClick Performics in 2003, Cam was the Manager of Online Marketing and Senior Web Producer for ConsumerGuide.com, and Internet Manager for Baxter Healthcare in Deerfield, IL.
See Cam speak at:
SMX London 2007