Christer Pettersson, Online Manager Search, Eniro

Christer Pettersson

As Online Manager for Eniro's online search services, Christer Pettersson is responsible for the business development of Eniro's search sites and search offerings, including new areas as SEM and SEO. Christer Pettersson has been with Eniro since the beginning of 2001, joining the company as Product Manager for the Swedish Internet Yellow Pages site Gulasidorna.se. In 2002, Christer Pettersson took up the position as Online Manager.

Before joining Eniro, Christer Pettersson worked six years for the American publishing house IDG (International Data Group), publishing titles such as Computer Sweden, PC för Alla and MacWorld in Sweden. The last position Christer Pettersson held at IDG, before joining Eniro, was Marketing Manager for the magazine Internetworld.

Christer Pettersson is also co-author of the internet adverting book Sökmotormarknadsföring: så får du fler besökare och kunder via sökmotorerna [ISBN-10: 9197606200]. The book, the only dedicated book in swedish on Search Engine Marketing, was written 2006 together with Urban Lindstedt, journalist, editor and well-known local blogger who is also editor of the niche newsletter E-handelstrender.

Link to more information on the book: http://www.adlibris.se/product.aspx?isbn=9197606200

Link to Urban Lindstedt: http://www.uppkopplat.se/om-uppkopplatse/

Christer Pettersson holds a BSc in Business Administration and Economics, with advanced studies in Advanced Economics and Statistics, from Stockholm University, Sweden.

See Christer speak at:
SMX Stockholm 2008