Jonathan Beeston, Client Services Director, Efficient Frontier
As part of the client services team, Jonathan ensures that Efficient Frontier's unique portfolio based optimisation technology is used to best effect for all clients.
Having worked in search for over five years, he joined Efficient Frontier after recognising that the powerful Wall Street based algorithms used for the benefit of EF's clients were the logical next step in profitable paid search management.
Previously, Jonathan ran the search marketing practice at MindShare London, a large WPP owned media agency. He was the senior lead on several key client relationships and oversaw the strategic execution of campaigns, with particular focus on tracking, measurement and ROI analytics.
Jonathan has worked in the digital space since 1998, initially in interactive design on cross-market brand campaigns for companies such as Ford, Jaguar and British Aerospace. He moved to the digital media arena in 2001 by joining Tribal DDB, the interactive arm of BMP DDB, before joining WPP in 2002.
See Jonathan speak at:
SMX London 2007