Mark Rogers, CEO Market Sentinel
Mark Rogers is the co-founder of online monitoring and response specialist Market Sentinel.
Market Sentinel monitors consumer generated content in blogs, message boards and consumer sites. It provides reputation measurement and benchmarking. Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketeers and communicators to understand their marketplace and to maximise their marketing spend.
Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: “Search is Brand” (June 2005) and “Measuring the influence of bloggers” (December 2005), “Responding to crisis using social media” (April 2007).
See Mark speak at:
SMX London 2007