Thomas Wicky, Vice President Online, European Directories S.A. (EDSA)

Thomas Wicky

Mr. Wicky is Vice President Online, at European Directories S.A. (EDSA), a leading yellow pages publisher and local search provider in Europe. He is responsible for managing group initiatives with the company's yellow pages holdings across the EDSA footprint.

Mr. Wicky joined EDSA from HEROLD Business Data in Austria (an EDSA company), where he was Director of Internet Strategy. At Herold, he defined the Company's online strategy and led the team that repositioned the company's online advertising presence with new search, mapping and advertising propositions.

Prior to Herold, Mr. Wicky led strategy for T-Online Austria, Deutsche Telekom's online unit, where he led international business development and repositioned its portal gaining market traction and credibility for a foreign brand in a local market. A Swiss/American, Mr. Wicky has over 10 years of Internet management experience including founding and funding a dot-com company in the recruiting space in 1997. Previously, Mr. Wicky co-founded a public relations agency, where he managed media and investor relations campaigns for both public and private companies. He was credited for placing the first CBS News feature story coming from a PR lead over the Internet. Mr. Wicky holds a BA from Syracuse University in New York.

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SMX Munich 2008