Warren Cowan, Founder and CEO, Greenlight
Warren Cowan is Founder and CEO of Greenlight, and has been ingrained in search for over 8 years. He began his search career working for Origin Consulting in 1999 developing search applications and then went on to Inktomi Partner and leading European search provider, Espotting Media. He acted as Account Director at a leading SEO agency before founding Greenlight in November 2001. Pursuing the belief that search marketing was about holistic approaches rather than bolt-on, ad-hoc fixes, and that search would become a marketing fundamental, Warren structured Greenlight as a best practice consultancy from the start, positioned to help marketers make sense of and tap into a search qualified audience.
Since its inception Greenlight has established itself as one of the leading providers of integrated search marketing. Warren has personally consulted on projects for Microsoft, P&O Ferries, Monarch Airlines and HMV. Keen to educate marketers on best practice ways to utilise search, Warren is a regular attendee and speaker at industry conferences and events, including Ad:tech, Search Engine Strategies, Travel Technology Show and various E-consultancy SEM roundtables.
See Warren speak at:
SMX London 2007