Search Marketing Expo

Welcome Address
A welcome address by Barry Schwartz, SphinnCon Israel Chair, with an overview of the various sessions to come. Prof. Noah Dana-Picard, President of the Jerusalem College of Technology and Avi Kay, the Department Chair of Technology Management & Marketing of JCT, will also welcome the audience.

SEO Track

SEO Fundamentals – This session gives those new to SEO a best practices overview of search engine optimization. Topics including keyword research, copywriting, search engine friendly design and common SEO issues will be covered in this panel.

Link Building Track

Link Building Techniques – Acquiring links for a site is not always an easy task. This session explores various techniques to make link acquisitions easier, quicker, and fun. Learn from our panel of experts the latest tips on how to acquire those important links. In this session, learn how to reach out and get quality links, how to craft anchor text to build authority, and how commonplace mistakes can destroy your web credibility (and search engine rankings).

Clinic Track

SEO Site Clinic – Have an issue with your site, want an SEO expert to help you in person? Try this session for expert SEO review advice.

Paid Search Track

Paid Search Tips – Want traffic now? Paid search is one of the easiest and quickest ways to get immediate traffic from the search engines. Learn tips on how to make the most of this traffic in this session. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

SEO Track

Hebrew SEO – Optimizing your sites for Google.com in English is what every search conference is about. We are in Israel, learn how to optimize for Google.co.il in Hebrew or English. This session is presented in English.

SEO & Search Track

Online Reputation Management – Virtually all companies have to deal with upset customers. When those customers take their complaints online, you need to learn how to combat those in the search results. Learn tips on how to hide those bad search results and push up those positive results.

Social Track

Social Media Experts – Twitter, Facebook, Digg is the craze. Social Media is an excellent way to get the word out about your company. Learn how to leverage social media for buzz creation and link building.

Web Analytics Track

SEM Web Analytics – Web analytics is the core to learning how to improve your SEM campaigns, be it PPC or SEO. Learning how to use web analytics to increase conversions can mean the difference between a profitable campaign & a costly campaign.

Clinic Track

Link Building Clinic – Want advice on how to acquire links specifically for your web site and niche? Use this session to ask link building experts for advice on your specific challenges.

Mobile Track

Mobile & Local Search – iPhones, Blackberries, Google Android, Palm Pre and other mobile devices have revolutionized search. Learn how to leverage local search to gain local traffic and leads for your business.

Site Clinic Track

PPC Site Clinic – Have your paid search campaigns running? Want tips on landing pages and ad copy? Have PPC experts give you advice in this session.

SEO Track

Meet Google – Tomer Honen from the Google Search Quality Team will talk about the most common SEO topics Google runs into. Tomer will speak for about 45 minutes on topics from SEO, Webmaster Tools, Best Practices and other webmaster related topics relevant to Google. He will then leave time for question and answer from the audience. This is your chance to speak to a live Google representative about your issues.

Tomer Joined Google in 2006 and works as a Search Quality Strategist to support the search quality efforts across the European languages, particularly Hebrew. Prior to joining Google, he worked as a malware researcher in Aladdin Knowledge Systems, based in Israel. Tomer has a bachelor’s degree in theater and English literature.