Louis Cohen
SVP - Search & Affiliate Marketing
Citibank

Louis Cohen brings over a decade of Internet Advertising experience as the SVP of Search & Affiliate Marketing for Citibank where he leads the Digital Marketing efforts of the Citibank, CitiMortgage, & Citicards brands. Via Search Engine Marketing (SEM), Optimization (SEO), & Affiliate Marketing channels, Louis & his team drive acquisition efforts across Financial Services.

Previously, Louis spent 6 years in leadership roles at Microsoft Advertising as a Regional Manager for the Microsoft Media Network & Search Account Management teams. Louis began his career as an internet entrepreneur in the late 1990's with a small business for collectibles trading online, leading him to roles as a General Manager or Director of Marketing at several e-commerce start-ups.

Louis has spoken at several industry events in NYC & teaches an MBA class in Digital Marketing at Baruch College. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College.