L. Jennette Banks
Search Marketing Manager
IBM Software

L. Jennette Banks is a Search Marketing Manager and Digital Strategist with expertise in organic search optimization, technical marketing, and conversion optimization. She has over a decade’s worth of experience as an organic search engine optimization and findability expert for IBM Web properties. She uses a data driven approach to help sites get the most value from their Web content and help the global target audience find and engage with the most relevant content via search and social media. Jennette’s current focus is reaching the B2B audience with integrated digital marketing campaigns and improved site infrastructure.