Information Technology Manager
Sony Pictures Entertainment
For 13 years Will has helped the Motion Pictures Group to leverage technology in order to maximize results and performance. Will works with the Digital Marketing team to find new ways to measure KPI's, to identify correlations between performance metrics, and to gain actionable insight from available data in order to optimize digital marketing campaigns across media channels. He helps the Home Entertainment Digital Marketing team to use key learnings from campaign behavior during the theatrical film release window in order to refine DVD marketing strategies. Will also leads efforts to identify new business intelligence solutions to improve analytics and reporting capabilities for the Motion Pictures Marketing, Strategic Marketing Research and Sales & Distribution teams.