Ryan DeShazer
Senior Vice President, Experience Planning
GSW Worldwide

Ryan is an accomplished digital marketing professional with over a decade of agency experience in the fields of search engine marketing, social media marketing, and web analytics. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan established and built the global search and analytics group at gyro, an Advertising Age Top 50 global agency network. Ryan’s work at gyro has been recognized for its excellence by the Business Marketing Association (BMA), BtoB magazine, and ClickZ. In 2012, Ryan joined GSW to lead its experience planning team. Ryan is an industry thought leader and frequent speaker at major conferences, such as Ad:Tech, Search Engine Strategies, and Internet World. He authors a bi-weekly column for MediaPost on search and analytics, and is currently writing a book, Subject to Search, due for release in early 2014. Ryan additionally holds industry certifications in search marketing by Google and Microsoft, and is recognized as an Adobe Omniture SiteCatalyst Certified Professional, a Google Analytics Qualified Individual, and a Webtrends Web Analytics Certified Professional. Ryan earned a bachelor\'s degree from the University of Kentucky and a MBA from the University of Louisville.