Yahoo Gemini is the first unified marketplace for mobile search and native advertising. It’s the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands. And to make it even easier for advertisers, Yahoo Gemini is available through our existing self-service buying platform, Yahoo Ad Manager.