OptiMine increases paid search financial results by more than 20% for 4 out of 5 advertisers through its proprietary, atomic-level bid management modeling. Now, OptiMine taps these unique atomic-level modeling capabilities to measure the impact of each display ad on each keyword’s performance, to calculate the value per impression (VPI) of every ad and dynamically maximize individual and cross-channel performance. In just a few weeks.
OptiMine Software’s digital advertising analytics set a new standard in measurement and optimization. Its unique approach breaks the cookie barrier to measure the cross-channel value of digital ads, across devices, and optimize accordingly for extraordinary cross-channel results.