Your life doesn't fit in a box. Neither should your search. Here at Bing we believe finding what you need requires more than a search box and a list of links. Bing is the search engine for doers, for passionate people at work and play. serves more than 1 in 5 PC searches in the US while Bing powers search experiences from Yahoo to AOL, Apple to Amazon, and new experiences including Cortana, the truly personal assistant. And as an advertiser, you can reach more customers with search advertising through Bing Ads. With Bing Ads, you get the insight, control and support to find your best customers and achieve your business goals.