In 2010, Offerpop launched with the idea of helping brands find and engage audiences on Twitter. Soon after it expanded its vision to include social marketing on Facebook. Since then, Offerpop has developed a roster of apps that help thousands of companies run successful campaigns on both social media platforms. The platform is designed to be easy for marketers to launch campaigns, with no outside help required, and quickly turn conversations into conversions. Whether the goal is to grow an email list, increase awareness or drive sales, Offerpop apps can help brands achieve its goals.