Mercent is a leader in eCommerce and digital marketing technologies, delivering leading-edge solutions to more than 450 top retail brands. The company’s technology consistently evolves with the changing dynamics of eCommerce leaders like Amazon, Google, eBay and others. Along with its technology, the company advises the retail industry on the depth of impact it should expect from industry changes; competitive sales and merchandising strategies; and ‘actionable’ best practices to ensure its clients and other industry constituents boost profitability across their most profitable online channels. Mercent optimizes retail product and offer visibility for more than 500 top retail brands selling across a comprehensive set of digital channels. The company’s Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.