Search Marketing Expo » Agenda at a Glance

Search Marketing Expo - SMX Stockholm

Search Marketing Expo comes to the Stockholm City Conference Centre (Folkets Hus), 23-24 September, 2008

SMX Conference Agenda At A Glance
Agenda - 23 September, 2008 - Expo Hall Hours: 08:00 – 19:00
8:00-9:15	Registration & Continental Breakfast Auditorium Foyer
9:15-9:30	Welcome & Inspiration – Sara Andersson Auditorium B
9:30-10:00	Keynote: Where does Search fit in? – Nate Elliott, Jupiter Research Auditorium B
10:00-10:30	Coffee Break Auditorium Foyer
	Panel 1: Boot Camp Auditorium B	Panel 2: Advanced Auditorium C	Panel 3: Search Marketing Management Room 204
10:30-11:45	Keyword Research Tools & Techniques	Search 3.0: The Blended Search Revolution	Outsource or Insource your Search Marketing efforts?
11:45-13:15	Lunch Break
13:15-14:30	Paid Search Fundamentals	Search 4.0: The Personalised Search Revolution	Managing International Search Campaigns
14:30-15:00	Coffee Break Auditorium Foyer
15:00-16:00	Link Building Fundamentals	Nordic Search – What’s going on?	KPIs for Search Marketing
16:00-17:00	Copywriting for Search Success	Future of SEM/SEO	Synchronising Paid and Organic
17:00-19:00	Reception

Agenda – 24 September, 2008 - Expo Hall Hours: 08:00 – 16:00
8:00-9:00	Registration & Continental Breakfast Auditorium Foyer
	Panel 1: Tactics Auditorium B	Panel 2: Case Studies / Specials Auditorium C
9:00-10:15	Reputation Monitoring & Management Through Search	Web Analytics for Search Discussion Forum (joined session with eMetrics)
10:15-10:45	Coffee Break Auditorium Foyer
10:45-12:00	SEO & Blogging	Case Studies – Paid Search
12:00-13:30	Lunch Break
13:30-14:45	SEO & Social Media Marketing	Case Studies – Measuring Search
14:45-15:15	Coffee Break Auditorium Foyer
15:15-16:15	Exclusion by the Search Engines / Spam and Webmaster Guidelines	The Big Picture: Mobile Search
16:15-17:15	Search Advertising: Test & Tactics	Website TuneUp
17:15	End of the Conference Auditorium B