Network: People, Companies & Organizations Coming to Smx
SMX Stockholm: 23-24 September, 2008
Premier Sponsors
Getupdated is a high-growth total provider on the Internet marketing and online communication market, and is one of the leading players in the organic search marketing segment. The company markets and delivers an extensive selection of Internet marketing products and services such as advertising, search marketing, search engine optimization, affiliate marketing, traffic analysis, Internet strategies, web and portal development, web design, e-commerce, communities and web hosting.
Exhibitors & Sponsors
Keybroker is a leading search marketing partner providing services to Europe’s top advertisers. Their professional Campaign Analysts manage and maximise their clients’ results across all large search engines, markets and languages from their international Delivery Centre in Stockholm, using the CampaignControl system. Keybroker delivers more sales to lower customer acquisition costs. The better they deliver the less you pay with Keybroker’s unique value-based pricing model. Keybroker manages search marketing campaigns for companies in several competitive online industries, such as travel, home electronics, banking and finance, telecom and retail. Their clients include MrJet (ebookers), Absolut Vodka, Nike, Dustin, and Fritidsresor.
WebTrends provides Web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customer’s online experience.
Omniture is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture’s 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.
Creuna Over the last couple of years a vast number of companies have taken the step to invest in measuring their online activities through the use of professional web analytics tools. However, many end up with a powerful tool that runs perfectly, collecting huge amounts of data that are distributed in various reports, but that crucial uplift in online performance just doesn’t seem to come. What does it really take to move beyond mere data collection, or even data reporting, and reach the plateau of data driven performance optimization? Creuna works to help companies reach the stage where web analytics is used to effectively gather actionable intelligence and use this to create real, bottom line value. Learn from our experience of why so many fall just short of realizing the true potential of their web analytics solution and what processes, strategies and resources can be used to overcome this.
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf’s CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor’s unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held.
Google Analytics, sophisticated, powerful and free to everyone. We’re helping more businesses, publishers, advertisers, and site owners understand how people find, navigate, and convert on their websites.
Reports: With reports organized according to job function, the Google Analytics interface allows marketers, web designers, content creators, merchandisers, and senior executives to quickly find the reports they need. Fast, interactive cross segmentation, trend analysis, and date range comparison provide deep insight into how to improve your website and increase return on marketing initiatives.
Conversion University: Increase your level of sophistication with our online educational resource, www.ConversionUniversity.com
Multilingual support: Support for Google Analytics is available in 17 languages including online help, user forums, email support, and more.
Professional Services: Google Analytics Authorized Consultants provide customized paid services for businesses of all sizes in your language, currency, time zone, and region.
Sign up today: www.google.com/analytics
OX2 is the Web is the Customer Analytics competence centre of the LBi Group. Based in Brussels, OX2 is vendor independent and helps clients select the right tools, set-up processes, train involved human resources, define KPIs and dashboards while providing insights about the reported data.
OX2 Web Analytics customers include companies as Toyota Europe, Stanley Europe, Bose Europe, Nestle Belgilux, and ING Europe among others. OX2 has partnerships with WebTrends, Omniture, IndexTools, Unica, Google Analytics.
For more information you may visit: http://www.ox2.eu and http://www.webanalytics.be. You can also read our WA blog on http://webanalytics.ox2.eu
Media Partners
Dagens Media is the leading trade magazine on media and marketing in Sweden. It is published 22 times per year and daily on dagensmedia.se
Sempo is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
Swedma is Sweden’s leading association of business and non-profit organizations using and supporting direct marketing tools and techniques. Swedma was formed in 1968 and is a national non-profit organisation based in Stockholm. The mission of SWEDMA is to maximise value for members whilst maintaining and enhancing consumers’ trust and confidence in direct marketing.
