Agenda At A Glance

Conference Agenda At A Glance

Time	Monday, October 12, 2009 Expo Hall Hours: 8.00 – 19.00
8.00 – 9.30	Registration and Continental Breakfast Exhibition Hall
9.00 – 9.45	Keynote – Commerce, Community & YouTube Congress Hall B
9.45 – 10.15	Coffee Break Exhibition Hall
	Track 1: Search for Marketers Congress Hall B	Track 2: Bootcamp Congress Hall C
10.15 – 11.15	TOP 5 Action Points When Setting up a Successful Search-Marketing Program	Keyword Research Tools & Techniques
11.15 – 12.15	Keynote: New Landscape – New Challenges – New Opportunities	Copy Writing for Search Sucess
12.15 – 13.45	Lunch Break
13.45 – 15.00	SEO and Paid Search – How to Combine the Two Techniques!	Site Architecture
15.00 – 15.30	Coffee Break Exhibition Hall
15.30 – 16.30	Measuring Search Marketing and Act on the Findings	Search Engine Friendly Design
16.30 – 17.30	Global Search Marketing Case Study: Velux	Link Building Fundamentals
17.30 – 19.00	Networking Reception Exhibition Hall

Time	Tuesday, October 13, 2009 Expo Hall Hours: 8.00 – 15.30
8.00 – 9.00	Registration and Continental Breakfast Exhibition Hall
9.00 – 9.45	Keynote – Meet the Global and Local SEO Gurus Congress Hall B
9.45 – 10.15	Coffee Break Exhibition Hall
	Track 1: SEO Camp Congress Hall B	Track 2: Advanced SMX Congress Hall C
10.15 – 11.15	SEO Ranking Factors in 2010	Case Studies: Understanding Your Bid Management Tool or Why Quick Wins Can Be Deceptive AND Local Search
11.15- 12.15	Duplicate Content & The Canonical Tag	Avoiding PPC Pitfalls
12.15 – 13.45	Lunch Break
13.45 – 15.00	Beyond the Usual Link Building	Landing Page Testing & Optimization
15.00 – 15.30	Coffee Break Exhibition Hall
15.30 – 16.30	SEO for Social Media – Opportunity or Hype?	How not to become a Spammer!
16.30 – 17.15	SEO Check Up Congress Hall B
17.15	End of conference