Search Marketing Expo Stockholm

8.00 – 9.00

Registration and Continental Breakfast

Exhibition Hall

9.00 – 9.45

Keynote – Meet the Global and Local SEO Gurus

Congress Hall B

9.45 – 10.15

Coffee Break

Exhibition Hall

10.15 – 11.15

Track 1: SEO Camp

Congress Hall B

SEO Ranking Factors in 2010
How much does that H1 tag really matter, versus the number of links pointing at a domain? Do “authority” sites always have an advantage over other sites with less reputation. Is brand recognition now a bigger issue? This session looks at on-the-page and off-the-page factors that influence web search, to understand what remains useful and what new signals are growing in importance

Track 2: Advanced SMX

Congress Hall C

Case Studies: Understanding Your Bid Management Tool or Why Quick Wins Can Be Deceptive
You have a low CPA and a high ROI, yet you are wasting your budget. How is this possible? If you want to place your budget wisely you need to understand how much manual input your automated bid management system really needs to deliver the most value. Nicolai Westrup Gleie will explain how bid management system pitfalls can be avoided and what a strong brand name means when it comes to search engine marketing.

Local Search

11.15- 12.15

Track 1: SEO Camp

Congress Hall B

Duplicate Content & The Canonical Tag
Duplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks at how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.

Track 2: Advanced SMX

Congress Hall C

Avoiding PPC Pitfalls
When done right, pay-per-click (PPC) search ads can be a company’s most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your marketing program. Fortunately, many of these are easy to fix, once you know what to look out for. This session will cover danger areas such as match types, content network ads, ego bidding, failure to track properly and more. Learn how to increase your ROI on paid search in this session!

12.15 – 13.45

Lunch Break

13.45 – 15.00

Track 1: SEO Camp

Congress Hall B

Beyond the Usual Link Building
Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and and forums. This session goes off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Track 2: Advanced SMX

Congress Hall C

Landing Pages Testing & Optimization
Landing pages – the pages visitors first see when arriving from a search engine result – are arguably the most important element of a successful website. The design, testing and optimisation of landing pages is crucial. This session looks at tools and techniques for comparing and testing landing page elements for optimal results.

15.00 – 15.30

Coffee Break

Exhibition Hall

15.30 – 16.30

Track 1: SEO Camp

Congress Hall B

SEO for Social Media – Opportunity or Hype?
Social Media usage is increasing and more and more users are searching through these new channels. But what is the actual difference between a search on Google and a search on Facebook? How does real time search evolve and what influence have the aggregators of real time search? And what does this all mean for your SEO efforts?

Track 2: Advanced SMX

Congress Hall C

How not to become a Spammer!
In this session, search representatives share their views on what search spam is, with ample time for audience discussion. Topics will include a recap of search engine guidelines defining what is spam , examples of on-page spam, such as keyword stuffing, cloaking and hidden text, examples of link spam and specific advice on how to tell if you’ve been penalized, ways to request re-inclusion plus spam reporting tools.

16.30 – 17.15

Track 1/ Track 2

Congress Hall B

SEO Check Up
This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.

17.15

End of conference