Search Marketing Expo - SMX Stockholm - Full Agenda

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Search Marketing Expo – SMX Stockholm, Sweden

Agenda At-A-Glance
28 & 29 September, 2010 – Clarion Hotel Sign

Tuesday, September 28, 2010
08.00 09.00	Registration and Coffee
09.00 09.45	Keynote
09.45 10.15	Coffee Break
	Track 1: Search for Marketers	Track 2: Bootcamp
10.15 11.15	Social Media Marketing – Killer Tactics & Tactics That Get You Killed Massimo Burgio, Co-Chair SEMPO Simon Sundén, Digital Director, Honesty	Keyword Research Tools & Techniques Alan Webb, CEO, ABAKUS Internet Marketing GmbH Fredrik Åhlén, CTO, Agile Key AB
11.15 12.15	Search Meets Display Magnus Nilsson, Search Marketing Director, Banner Charles Lumley, Marketing Manager, Relation & Brand AB	Copywriting for Search Success Petra Snickars, Search Strategist, Search Integration Andy Atkins-Krueger, CEO, WebCertain Group
12.15 13.45	Lunch Break
13.45 15.00	Mobile Search Apps & Opportunities Andy Atkins-Krueger, CEO, WebCertain Group	Site Architecture Bernt Johansson, CTO, Klikki AB Mikkel deMib Svendsen, Creative Director, deMib.com Jonas Voss, Search Quality Analyst, Google
15.00 15.30	Coffee Break
15.30 16.30	Measuring Search Marketing and Act on the Findings Magnus Nilsson, Search Marketing Director, Banner Patrik Skogsfors, Client Manager, Relevant Traffic Sweden	Search Engine Friendly Web Design Hessam Lavi, Senior Consultant – SEO & Web Analytics Anu Ilomäki, Strategist, Search Quality, Google
16.30 17.30	Case Studies: Conversion Optimization 1. Conrad Electronic Martijn Beijk, SEO & Webanalytics consultant, Onetomarket 2. The hidden value of forms Marina Nielsen, Web Master, Telia Denmark Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic	Link Building Fundamentals Christofer Brugge, CRM, Search Integration Simon Sundén, Digital Director, Honesty
17.30	Networking Reception

Wednesday, September 29, 2010
08.00 09.15	Registration and Coffee
	Track 1: SEO Camp	Track 2: Advanced Search
09.15 10.00	Leveraging Digital Assets for Maximum SEO Impact Massimo Burgio, Co-Chair SEMPO Kristjan Mar Hauksson, Director of Internet Marketing / Founder, International Partners BeyondInk	Blackhat PPC Mikkel deMib Svendsen, Creative Director, deMib.com Evert Veldhuijzen, Owner & Founder Veroworx
10.00 10.45	The Need for Speed: Google Says It Matters Kristjan Mar Hauksson, Director of Internet Marketing / Founder, International Partners BeyondInk Mikkel deMib Svendsen, Creative Director, deMib.com	Search Ad Quality Magnus Nilsson, Search Marketing Director, Banner
10.45 11.15	Coffee Break
11.15 12.30	Link Building Outside of the Box Simon Sundén, Digital Director, Honesty Marcus Tandler, Partner, Tandler Doerje Partner	Inhouse PPC Andy Atkins-Krueger, CEO, WebCertain Group
12.30 14.00	Lunch Break
14.00 15.00	Brain & Train -Inhouse SEO Elias Kai, Search Marketing Manager, bwin Games Fredrik Åhlén, CTO, Agile Key AB	Conversion Science Hessam Lavi, Senior Consultant – SEO & Web Analytics Theo Lentjes, Marketing Manager, Onetomarket
15.00 16.00	SEO Check Up Alan Webb, CEO, ABAKUS Internet Marketing GmbH Bernt Johansson, Klikki AB Marcus Tandler, Partner, Tandler Doerje Partner Simon Sundén, Digital Director, Honesty Jonas Voss, Search Quality Analyst, Google
16.00	End of conference