Search Marketing Expo - SMX Stockholm
31 October-1 November, 2007
Search Marketing Expo comes to the Sheraton Stockholm Hotel with its inaugural SMX Stockholm event, 31 October-1 November 2007.
View: Full Conference Agenda • Print Version
| 8:00am-9:00am | Registration & Exhibit Area | |
| Organic Track | Search Ads Track | |
| 9:00am-10:15am | The Elements of Search Friendly Web Sites | What's New With Search Advertising |
| 10:15am-10:45am | Morning Coffee Break - Exhibit Area Open | |
| 10:45am-12:00pm | What's New With the Algorithm | Fundamentals of Search Advertising |
| 12:00pm-1:30pm | Lunch | |
| 1:30pm-2:45pm | Cutting Edge Linking Tactics | Search Advertising Options & Strategies |
| 2:45pm-3:15pm | Afternoon Break & Exhibit Area | |
| 3:15pm-4:30pm | Keyword Research & Testing Tactics | Tuning Ads For Quality Scores |
| 4:30pm-4:45pm | Session Interval | |
| 4:45pm-5:45pm | Ask The Search Engines | Competitive Paid Search Tactics |
| 5:45pm-7:00pm | SEMPO Bar - Networking Cocktail Reception | |
| 8:00am-9:00am | Registration | |
| Tactics Track | Industry Issues Track | |
| 9:00am-10:15am | SEO For Multimedia | Search Marketing Best Practices |
| 10:15am-10:45am | Morning Coffee Break | |
| 10:45am-12:00pm | Harnessing Web Analytics Tools | Global Search Marketing Tactics |
| 12:00pm-1:30pm | Lunch | |
| 1:30pm-2:45pm | SEO In A Universal Search World | Essential Tools For Search Marketers |
| 2:45pm-3:15pm | Afternoon Break | |
| 3:15pm-4:30pm | Optimizing Dynamic Web Sites | Search Marketing Business Models |
| 4:30pm-4:45pm | Session Interval | |
| 4:45pm-5:45pm | Website Tuneup | Search Marketing Case Studies |
