Special Events


Free Facebook Reach Obliterated? 12:30pm-1:00pm

Learn to re-enable Facebook's lost reach to dominate incredibly focused psychographic audiences with the push of a button.

Keynote: Tweeting For Champions 5:00pm-6:00pm

There are two ways to get more out of lunch at SMX than just hot meals! All lunches are included for SMX West All Access. You're certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign up to enjoy lunch at a Birds-Of-A-Feather table. These are a great opportunities to continue the conversation with others who share your interests. We'll post the schedule and topics of discussion for the tables in early February and you can reserve your spot online.

Reception 6:00pm-7:00pm

Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors.


We're on Twitter! Use the hashtag #smx when tweeting about the show.
Join the attendee only Facebook group to connect with others & post questions.

Lost & Found

Located at the registration desk.

Sessions


Strategy

While internet media consumption has decreased network and cable TV viewership, there is a counterattack brewing across online social networks, driving audiences to watch and react to TV in real-time. Whether it's fear of spoilers or missing out on the latest in pop culture, viewers are engaging in the conversation before, during and immediately following televised events. Networks are learning that engaged fans online bring additional buzz and viewership, adding to cross-channel advertiser interest. Learn how viewer buzz is being measured and translated into real return on engagement for networks and advertisers.
Social media enables "Real Time Marketing Moments," and brands are mustering resources to participate in the conversation during high-profile sporting and media events... with mixed results.

Some RTM Moments are one-hit wonders; some are egg-on-the-face blunders. But with adequate forethought, RTM Moments can deliver brand engagements that are timely, on-message, culturally relevant and memorable. In this session you'll learn how social teams inside large brands and the agencies that support them plan for RTM Moments, glean insight in real-time, and respond swiftly with appropriate and results-delivering messaging.
Thanks to social media, businesses no longer control the conversations about their brands. Smart managers and marketers don't see this as an obstacle or wish for the pre-social media old days. They find ways to take advantage of today's reality by listening, learning and acting.

This panel of savvy brand managers and marketers will show you how to tap this precious treasure trove of brand chatter and audience sentiments, arming you with the know-how to:
  • Set up finely-tuned social conversation dashboards so you never miss a single tweet about your brand
  • Discover amazing opportunities to turn brand haters into evangelists
  • Reward loyal customers for social endorsements and recommendations
  • Crowdsource new ideas from existing audiences for everything from new blog posts to new product lines
  • Beef up your overall content strategy with tons of user-generated content (UGC) your customers make for you
  • ... and much more
(3:15 - 4:00) It is virtually inevitable. Your well organized and managed social media marketing department will slip-up at some time, and the social audience will punish you for it. In this session you'll hear from brands that have survived social media miscues, from minor gaffes to major transgressions, and how they avoided the reputation-damaging consequences... then and in the future.
(4:05 - 4:30) Viral online content is capturing more and more attention, rivaling or even surpassing traditional media distribution.

So what's the recipe for compelling viral content? One part gut feel, a dash of hard-nosed analytics and a deep understanding of the needs of your audience or customers are some of the key ingredients far-sighted marketers are using to amplify the results of their online campaigns.

(4:05 - 4:30) TBA

Paid Social

Proving tangible ROI is key to persuading management and clients to invest more in social media marketing. This session looks at social media analytics methods, how to measure "conversions" when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities. After this session, you'll be able to conclusively demonstrate the value social media brings to the marketing mix.
Associating your brand with a big name -- be it a celebrity, a web phenom or well-known website -- is an effective way to get people's attention and have some brand magic rub off on yours. This has led to the popularity of native ads, sponsored endorsements and paid posts, leveraging the look, feel, and even the voice of the celebrity brand. But where does association stop and consumer confusion begin? And what does the FTC have to say about it?

In this session, we'll explore how to get the most bang from this kind of campaign, while ensuring it doesn't blow up in your face.

From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we'll hear about innovative ways advertisers are tapping into Facebook's evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
The ultimate goal of social media activities is to increase SALES! Period.

This session will help you turn your social efforts into cold, hard cash by discussing:

  • social tactics that drive sales
  • apps built solely to push product
  • advanced social integration for sharing and disbursement