| Time | SEO Track | Paid Search Track | |||
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | ||||
| 9:00am-9:45am (45 min) |
Keynote Address – Changing Course and Avoiding the 7th Iceberg | ||||
| 9:45am-10:30am (45 min) |
Expo Hall Grand Opening & Refreshments | ||||
| 10:30am-11:45am (1 hr 15 min) |
The Big Google Kitchen Sink Panel | Best Practices With adCenter For Bing & Yahoo | |||
| 11:45am-12:40pm (55 min) |
Lunch | ||||
| 12:40-1:00pm (20 min) |
Platinum Sponsor Presentation Good Things Come In Threes |
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| 1:00pm-2:15pm (1 hr 15 min) |
Keyword Research In A [Not Provided] World | Essential Paid Search Power Tools | |||
| 2:15pm-2:45pm (30 min) |
Break | ||||
| 2:45pm-4:00pm (1 hr 15 min) |
Link Building: Why You’re Doing It Wrong | Search Ads: Taking Your Ads From Good To Great! | |||
| 4:00pm-4:15pm (15 min) |
Break | ||||
| 4:15pm-5:30pm (1 hr 15 min) |
Beyond Rankings: Actionable SEO Reports Your Boss Will Love | Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter | |||
| 5:30pm-7:00pm (1 hr 30 min) |
Reception | ||||
| 8:00pm-11:00pm (3 hr) |
SMX AfterDark party Rockwood Night Club, 31 Mercer Street, Toronto  Sponsored by: 
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| Time | SEO Track | Paid Search Track | |||
| 7:30am-9:00am (1 hr 30 min) |
Breakfast & Registration | ||||
| 9:00am-10:15am (1 hr 15 min) |
Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn | Overlooked, Underloved & Unknown Analytics | |||
| 10:15am-10:45am (30 min) |
Break | ||||
| 10:45am-Noon (1 hr 15 min) |
Building Buzz On Twitter: Getting Followed & Retweeted | Paid Search: Advanced Testing & Reporting | |||
| Noon-1:15pm (1 hr 15 min) |
Lunch | ||||
| 1:15pm-2:30pm (1 hr 15 min) |
Justifying The Investment: Analytics For Social Media | Remarketing & Retargeting: The New Behavioral Ads | |||
| 2:30pm-3:00pm (30 min) |
Break | ||||
| 3:00pm-4:15pm (1 hr 15 min) |
How To Play In The Exploding Mobile Ads Universe | Schema.org, Rel=Author & Meta Tagging Best Practices | |||
| 4:15pm-4:30pm (15 min) |
Break | ||||
| 4:30pm-5:30pm (1 hr) |
YouTube Success Stories For Marketers | Mega Session: SEM Vets Take All Comers | |||