Keynote Address – Changing Course and Avoiding the 7th Iceberg
Everyone’s heard the story of the Titanic. But did you know the iceberg it hit was actually the seventh iceberg it had been warned about? Digital marketing expert Gord Hotchkiss has worked with many large organizations and in today’s turbulent digital seas of change, sees more than a few parallels with the story of the Titanic. Learn why change is so difficult for established organizations and why change management is the new opportunity for digital agencies.

SEO Track

The Big Google Kitchen Sink Panel
Google has gone through more changes in the past year than in any other time in its existence. How can a search marketer keep up with daily algorithm changes, let alone tectonic shifts in rankings caused by massive updates like Panda? And what about the effects of the social graph, making results ever more personalized and unique for different users? Attend this session and you’ll learn to adapt and thrive in the constantly changing search engine optimization (SEO) universe.

Paid Search Track

Best Practices With adCenter For Bing & Yahoo
Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic – but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. What are the key differences between AdWords and adCenter? What adCenter features are unique and powerful? What kinds of features should you be taking advantage of to maximize your ad campaigns on Bing and Yahoo? Come to this session to find out.

SEO Track

Keyword Research In A [Not Provided] World
All serious SEOs know that with everyone using the same keyword research tools, gaining an edge can be tough. And with Google no longer passing the most frequent search terms visitors used to get to your site, how can you know what’s working in your SEO efforts? There are a range of other options out there you can – and should – consider. This session looks at some and how to use them to perform better research.

Paid Search Track

Essential Paid Search Power Tools
Building great PPC campaigns takes a lot of time, creativity and tools. In this session, we’ll look at free, nearly free and homegrown tools used by expert PPC managers, and examine 15-20 simple tools that solve a particular task and can save hours/days. We’ll also review some fairly unknown tools which help you every step through creating/managing PPC campaigns – from discovering and selecting keywords, building word lists, analyzing competitors, creating and managing both text and display ads, charting, bidding, ad testing and reporting.

SEO Track

Link Building: Why You’re Doing It Wrong
Face it: even though link building is one of the most important things you can do to achieve search engine visibility, it’s also one of the most mind-numbingly boring SEO tasks. And the truth is, most link building “best practices” are either wrong or don’t work anymore. In this session, our panelists skewer some link building sacred truths and share techniques that actually work, rewarding you with more than a pounding headache.

Paid Search Track

Search Ads: Taking Your Ads From Good To Great!
The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush. The great ad wins every time! In this highly-interactive session, you will learn the best practices for creating great search ads and sharpen your copywriting skills. Our presenters will show you their favorite tips and tricks, and cover all the new text ad formats and extensions. You are guaranteed to take home dozens of powerful ideas guaranteed to improve your ad performance and conversion rates!

SEO Track

Beyond Rankings: Actionable SEO Reports Your Boss Will Love
Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are working. In this session, learn new ways to mine and combine data to create reports that focus on what really matters most to your boss or clients, and provide a path for future SEO work.

Paid Search Track

Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter
Google and Microsoft place enormous emphasis on Quality Score, a formula that determines both the display position and ultimate cost of ads. Much has been written about Quality Score, but this session goes beyond common lore, and does more than simply list similarities and differences between Google and Microsoft’s formulas for calculating quality, providing important insights that all advanced advertisers need to succeed.