Social & Vertical Search Track

Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn
Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs. You really should make time to friend these programs at SMX.

SMX Advanced Track

Overlooked, Underloved & Unknown Analytics
All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you can often get much deeper insights – and “ah-ha” takeaways – from lesser known or even undocumented reporting options. Speakers in this session show you how to tap into these undiscovered gems.

Social & Vertical Search Track

Building Buzz On Twitter: Getting Followed & Retweeted
Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. Aside from driving direct traffic, tweets can also be links that search engines measure for ranking purposes. Tweets also are social signals that may be taken into account for rankings. In this session, tips on how to become an authority and how to get others to retweet what you put out.

SMX Advanced Track

Paid Search: Advanced Testing & Reporting
This session centers around the actual process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing PPC campaigns. Our panelists will talk about process and illustrate with case studies how to design a test for most effective bid levels, messaging, landing pages and other higher-level business questions that you must have answers for to successfully implement paid search.

Social & Vertical Search Track

Justifying The Investment: Analytics For Social Media
It won’t be long before management and clients are questioning the value of your social media investment…if they’re not already. So how do you demonstrate the ROI of Facebook, Twitter, Google+ and other social media marketing opportunities? This session takes a deep dive on emerging social media analytics methods, how to establish and document social media key performance indicators (KPIs), and measure conversions even when engagements don’t result in transactions. We’ll also suggest the tools you can use to measure ROI on your social media marketing activities.

SMX Advanced Track

Remarketing & Retargeting: The New Behavioral Ads
Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns. Our panelists show you how.

Social & Vertical Search Track

How To Play In The Exploding Mobile Ads Universe
eMarketer predicts that mobile ad spend will surpass $17 billion in 2012. Haven’t done mobile search ads yet? Stop missing out! This session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

SMX Advanced Track

Schema.org, Rel=Author & Meta Tagging Best Practices
The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.

Social & Vertical Search Track

YouTube Success Stories For Marketers
YouTube is the second largest search engine on the web after Google, so you definitely need to have search-optimized videos. But there are many other opportunities available to marketers who want to reach customers via online video. This session offers case studies, tips and tactics for easy ways leverage your online video assets.

SMX Advanced Track

Mega Session: SEM Vets Take All Comers
This PowerPoint-free panel is made up of veteran search marketing experts taking questions on any and all online marketing issues. Put your biggest challenges to them and come away with solutions.