Conference Agenda At-A-Glance

SMX Toronto: March 20 & 21, 2013

Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.

Time	SEO Track	Paid Search Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote: Personalizing the Relationship between Fans and Brands
9:45am-10:15am (30 min)	Expo Hall Grand Opening & Refreshments
10:15am-11:15am (1 hr)	Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts	Amazing Paid Search Tactics & Tools
11:20am-12:20pm (1 hr)	What SEO Metrics Are Truly Important?	Creating, Testing and Optimizing Ads, or The Best PPC Ad Ever Written
12:20pm-1:30pm (50 min)	Lunch
1:30pm-2:20pm (50 min)	Getting Ahead With Google+	Maximizing Google Paid Search Campaigns
2:30pm-3:15pm (45 min)	Killer Content Remains King, Queen and Ace	PPC Analytics: Crunching Your Own Data
3:15pm-3:30pm (15 min)	Break
3:30pm-4:20pm (50 min)	From Authorship To Authority: Why Claiming Your Identity Matters	Paid Search Advertising in a Multi-Device World
4:30pm-5:30pm (1 hr)	Discussion: The Most Important Success Factors For Canadian Search Marketers
5:30pm-7:00pm (1 hr 30 min)	Expo Hall Reception

Time	Social Media & Canadian Issues Track	SMX Advanced Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-9:50am (50 min)	Keynote: Social Proof, SEO and Influence Marketing
10:00am-11:00am (1 hr)	Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn	Advanced Keyword Research & Competitive Analysis Tactics
11:00am – 11:15am (15 min)	Break
11:15am – 12:15pm (1 hr)	Facebook’s New Graph Search & Its Marketing Implications	Retargeting & Remarketing: The New Behavioral Ads
12:15pm – 1:15pm (1 hr)	Lunch
1:15pm-2:15pm (1 hr)	Social Sites You Shouldn’t Overlook	Pumping Up Your Flabby PPC Pecs
2:20pm-3:15pm (55 min)	Multilingual & Multinational Search Marketing Tactics	Overlooked, Underloved & Unknown Analytics
3:15pm-3:30pm (15 min)	Break
3:30pm-4:30pm (1 hr)	Tuning Up Your Twitter Tactics	Hardcore SEO & Social Power Tools