7:30am-9:00am
(1 hr 30 min) |
Breakfast & Registration
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9:00am-9:45am
(45 min) |
Keynote: Personalizing the Relationship between Fans and Brands
 Jon Sinden, Manager of Digital Content & Social Media for Maple Leafs Sports & Entertainment, has one of the best, but sometimes most challenging jobs any online marketer could dream about. During good times, he gets to engage with some of the most passionate fans and customers in the world. But during not-so-good times, he also has to engage with some of the most
passionate fans and customers in the world – and he has to be super-agile,
because they aren’t necessarily happy. In his keynote address, Jon will
showcase how one organization’s approach to creating and sharing content
has created a unique relationship with fans, looking at examples of how the
Toronto Maple Leafs, Toronto Raptors and Toronto FC connect with fans using
all things social, story-telling, crowd-sourcing and beyond.
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9:45am-10:15am
(30 min) |
Expo Hall Grand Opening & Refreshments
Relax after the morning session by touring the expo hall during its grand opening and help yourself to ample, scrumptious refreshments! |
10:15am-11:15am
(1 hr) |
SEO Track Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts
According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? Attend this session to get answers, and learn the best strategies for getting back in Google’s good graces should you get negatively hit.
Moderator: Jim Hedger, Partner, Digital Always Media (@jimhedger) Speakers: Rachel Freeman, Director of Development, Anvil Media, Inc. (@rachel_andersen)
Helen Overland, Vice President, Search Engine People (@semlady)
Grant Simmons, Director, SEO and Social Product, The Search Agency (@simmonet)
Paid Search Track Amazing Paid Search Tactics & Tools
What’s hot and happening with paid search? What’s not? Speakers in this session, have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about. This session will wow you with some new ideas for your PPC campaigns!
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11:20am-12:20pm
(1 hr) |
SEO Track What SEO Metrics Are Truly Important?
Your boss or client may think top rankings are gold, but most knowledgeable SEOs will tell you those stats are so 20th-century that they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results for everyone? And how can you make sure that your SEO efforts comply with Google’s increasingly strict guidelines? This session explores how to determine when you’re playing nice or stepping over a line. Paid Search Track Creating, Testing and Optimizing Ads, or The Best PPC Ad Ever Written
Want to write the best ads the world has ever seen and then prove you’ve done it? This session covers all of the important tactics and best practices including – keyword selection, topics, types of testing, demographics, interests and
remarketing. Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner) Q&A Moderator: Jeff Ferguson, CEO, Fang Digital Marketing (@fangdigital) Speakers: Chris Goward, Founder & CEO, WiderFunnel (@chrisgoward)
Manny Rivas, Online Marketing Account Manager, aimClear (@mannyrivas)
Kirsten Weisenburger, Digital Strategic Planner, DAC Group (@kirstenweis)
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12:20pm-1:30pm
(50 min) |
Lunch
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1:30pm-2:20pm
(50 min) |
SEO Track Getting Ahead With Google+
Google+ is a social aspect to Google, allowing people to share photos,
places they’ve been, videos, links and status updates. During a keynote at
the recent SMX Social Media Marketing conference, Vic Gundotra, the head of
Google’s social efforts, stated that Google+, now with hundreds of millions
of users, is the next generation of Google and will soon permeate all
aspects of its DNA, so as a marketer, you ignore it at your peril. This
session examines the core mechanics of Google+ and how marketers should
best interact with all of its moving parts. Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman) Speakers: Sam Fiorella, Partner, Author, Sensei Marketing
Debbie Horovitch, Social Media Concierge, Social Sparkle & Shine
Paid Search Track Maximizing Google Paid Search Campaigns
Google offers numerous opportunities for advertisers, including ad extensions that expand a standard text ad and provide additional information such as location, more page links, social extensions and more. But Google also offers display advertising, YouTube ad formats and more. This session explores the wide range of ad opportunities Google makes available.
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2:30pm-3:15pm
(45 min) |
SEO Track Killer Content Remains King, Queen and Ace
Google has made it clear that quality content is key – but what exactly does that mean? And how do you avoid producing content that Google’s new "zoo" animals hate? This session explores the various types of content sites you should be creating, including sales pages, blog posts and white papers, how to repurpose existing content and slice it up for social media, and many other techniques that will help your overall visibility, and keep your sites out of trouble. Moderator: Andy Atkins-Kruger, Group CEO, WebCertain (@andyatkinskruge) Q&A Moderator: Jennifer Wong, Marketing Manager, HasOffers (@JenerationY) Speakers: Eric Enge, CEO, Stone Temple Consulting (@stonetemple)
Sam Fiorella, Partner, Author, Sensei Marketing
Jeff Quipp, CEO, Search Engine People Inc. (@jquipp)
Paid Search Track PPC Analytics: Crunching Your Own Data
In this session, we will explore new ways to analyze data from all available sources to improve your PPC campaign performance. We’ll tackle the challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data. Plus we’ll provide you with new types of KPIs, PPC analytics, attribution models, and trend line analyses that will help you identify new opportunities for optimization.
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3:15pm-3:30pm
(15 min) |
Break
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3:30pm-4:20pm
(50 min) |
SEO Track From Authorship To Authority: Why Claiming Your Identity Matters
With all of the recent focus on "content is king," many marketers overlook that there’s a much broader process involved in establishing and maintaining the all-important factor of "authority." This comprehensive session considers the entire process of "claiming your identity," starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.
Paid Search Track Paid Search Advertising in a Multi-Device World
Mobile ads, including those displayed on tablet devices, are growing faster
and are more popular than ever, with some estimates suggesting they make up
as much as 30% of all paid search volume. But mobile users have different
needs and wants than desktop users, so your campaigns must be designed
accordingly. This session features a discussion of the issues, and
strategies and tactics you’ll need to succeed in a multi-device, always-on
world. |
4:30pm-5:30pm
(1 hr) |
SEO Track Discussion: The Most Important Success Factors For Canadian Search Marketers
While basic blocking and tackling for search marketing is well-established, Canadians face unique challenges and issues. This lively non-powerpoint session will cover a wide range of topics, with ample Q&A time for you to put your own questions to our panel of Canadian experts. Moderator: Andrew Goodman, President, Page Zero Media (@andrew_goodman) Speakers: Jim Hedger, Partner, Digital Always Media (@jimhedger) (Q&A Speaker)
Debbie Horovitch, Social Media Concierge, Social Sparkle & Shine
Ian McAnerin, CEO, McAnerin International
Marc Poirier, Co-Founder and CMO, Acquisio (@marcpoirier)
Ezra Silverton, President, 9th sphere (@ezrasilverton)
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5:30pm-7:00pm
(1 hr 30 min) |
Expo Hall Reception
Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors. |
