8:00am-9:00am
(1 hr) |
Breakfast & Registration
|
9:00am-9:50am
(50 min) |
Keynote: Social Proof, SEO and Influence Marketing
 The concept of "influence marketing" has suddenly exploded into all aspects of search and online marketing. In his keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media will present a new methodology that will advance the concept of influence marketing from a social media amplification tool to a true lead nurturing and sales conversion program. Based on real case studies and
empirical evidence, Sam will also highlight the growing role that SEM will
play in the future of influence marketing. It’s an evolving trend and a
must-do job responsibility that all search marketers need to embrace. |
10:00am-11:00am
(1 hr) |
Social Media & Canadian Issues Track Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn
Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs. You really should make time to friend these programs at SMX. Moderator: Alan K'necht, President/Founder, K'nechtology Inc. Speakers: Debbie Horovitch, Social Media Concierge, Social Sparkle & Shine
Jennifer Wong, Marketing Manager, HasOffers (@JenerationY)
SMX Advanced Track Advanced Keyword Research & Competitive Analysis Tactics
Doing keyword research? There are a range of tools you can – and should – consider. But don’t do your research in a vacuum – you also need to have a strong understanding of your competitors and what they consider to be their strongest keywords. This session looks how to perform better research to attract visitors and customers. Moderator: Patrick Mckeown, Manager, Digital Marketing and Communications, Public Services Health and Safety Association (@pjmckeown) Q&A Moderator: Grant Simmons, Director, SEO and Social Product, The Search Agency (@simmonet) Speakers: Gary Henderson, Founder & CEO, Interactivity Marketing
Sean Malseed, VP of Strategic Development, SEMrush
Marianne Sweeny, Sr Search Strategist, Portent Inc
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11:00am – 11:15am
(15 min) |
Break
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11:15am – 12:15pm
(1 hr) |
Social Media & Canadian Issues Track Facebook’s New Graph Search & Its Marketing Implications
Facebook’s recently unveiled Graph Search is currently being rolled out as
a small private beta, but over time all billion-plus users will have access
to it, so it’s something all online marketers should start thinking about.
While it’s currently not a direct threat to Google, it’s very good at
people search, local & vertical search and entertainment search. Come hear
our panel discuss how graph search is unique, how it will change SEO, and
the opportunities and challenges it’s likely to present for advertisers and
marketers. Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman) Q&A Moderator: Grant Simmons, Director, SEO and Social Product, The Search Agency (@simmonet) Speakers: Kevin Mullett, Director of Product Development, Cirrus ABS
Jennifer Wong, Marketing Manager, HasOffers (@JenerationY)
SMX Advanced Track Retargeting & Remarketing: The New Behavioral Ads
Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns. Our panelists will show you how. |
12:15pm – 1:15pm
(1 hr) |
Lunch
|
1:15pm-2:15pm
(1 hr) |
Social Media & Canadian Issues Track Social Sites You Shouldn’t Overlook
You’re rocking the major social media sites, but are you overlooking smaller ones that might pay off in a big way? In this session, you’ll learn how Pinterest, Instagram, Reddit and others may send you valuable traffic and visitors, as well as specific tactics for success with them.
SMX Advanced Track Pumping Up Your Flabby PPC Pecs
OK, so the campaigns you’ve been running have been successful. But take a look in the mirror – wouldn’t it be nice to whip them up into better shape? Take advantage of new ad formats and targeting options that make them more appealing and irresistibly clickable? Or enlarge that ROI a bit? This session explores how to take your existing campaigns to peak performance.
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2:20pm-3:15pm
(55 min) |
Social Media & Canadian Issues Track Multilingual & Multinational Search Marketing Tactics
Search marketers are increasingly reaching out to new potential customers, both those who speak different languages and those who reside in other countries. But it’s not enough to simply tweak an existing site and expect results – there are numerous translation, localization and even legal and compliance issues you need to deal with to assure success. This session explores the unique challenges faced by marketers seeking to establish a global presence. SMX Advanced Track Overlooked, Underloved & Unknown Analytics
All analytics packages come with dozens, if not hundreds of reports that
slice, dice and segment countless variables, all purporting to offer
comprehensive metrics about the performance of your search marketing
campaign. While many of these reports are great, you can often get much
deeper insights – and "ah-ha" takeaways – from lesser known or even
undocumented reporting options. Speakers in this session show you how to tap into these undiscovered gems. |
3:15pm-3:30pm
(15 min) |
Break
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3:30pm-4:30pm
(1 hr) |
Social Media & Canadian Issues Track Tuning Up Your Twitter Tactics
Twitter is a proven source of traffic, but it’s no longer just about simply pushing out a quick 140-character update to your followers. Other important considerations now include time of day, frequency of tweets and retweets, the authority of those who retweet you, Twitter’s expanding promoted tweet program and many other increasingly complex factors. Attend this session and get the insight you need to drive more traffic – and potential customers – from Twitter. SMX Advanced Track Hardcore SEO & Social Power Tools
This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced. |
