Full Conference Agenda - Day 2

Keynote

Louis Monier: Past, Present & Future Of Search - Cuill Vice President of Products Monier (formerly with Google, eBay and AltaVista) will describe efforts at Cuill to set new standards in search, in addition to providing perspective on developments in the field.

SEO Track

Search Engine Friendly Web Design - "I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren't hard to create and can be attractive to both search engines and human visitors at the same time. Learn more in this session.

Search 4.0 Track

The Personalized Search Revolution - The Search 3.0 revolution of blended search isn't even over, and we're talking Search 4.0 already? Yes, because Google isn't waiting around. Google Personalized Search changes the SEO game dramatically, since those using the service have individually tailored results -- and more and more are using it each day. This session looks at how personalized search works, what SEOs can still to do influence those results and what might happen with personalization at the other major search engines.

Marketing Track

Branding & Search - In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.

Wonder Twins Track

Landing Pages & Multivariate Testing - Even if you're not a fan of the animated superhero Wonder Twins, you'll know that two combined into one can sometimes make a stronger force. In this session, a look at what happens when you combine landing pages with multivariate testing tools -- tools that let you change various elements of the page dynamically to see which tests better with people.

SEO Track

Unraveling URLs & Demystifying Domains - Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Moderator: Detlev Johnson, CEO, Search Return
Q&A Moderator: John Marshall, CTO and Founder, Market Motive

Speakers:

Search 4.0 Track

Will The Social Graph Change Search?- All eyes seem to be on the growth of Facebook and how it is using the "social graph" -- i.e., the social data showing who is connected with whom -- to build a business. Can social data be applied to improve search? If so, would it shake up the current search space? And what impact might it have on SEO? This session explores the hype, reality and possibilities.

Marketing Track

Reputation Monitoring & Management Through Search - What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Wonder Twins Track

SEO & Social Media Marketing - More and more, people are finding that social media marketing -- SMM -- can help with SEO efforts. Getting your content into the major social media sites can generate links or provide rankings you might not be able to tap into with your own site. In this session, SMM essentials that SEOs need to know.

Sponsors & Partners Track

Creating a Competitive Advantage through Training
Sponsored by: the SEMPO Institute

The trailblazers of the Search Marketing industry had to be self-taught. You can benefit from their experiences and save many trials and errors by formalizing your own and/or your company?s training. Find out how individuals and companies are creating a competitive advantage through formal Search Marketing training and learn about one training option, SEMPO Institute.

SEO Track

SEO 2.0 For Web 2.0 Sites - Let's say SEO 1.0 is about ensuring that 1990s-era web design techniques such as tables and frames are adjusted to minimize search engine ranking issues. Well, now the Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits. SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.

Search 4.0 Track

Search Ads & Behavioral Targeting - Searching behavior can be used for more than refining search results. A profile of what a searcher has looked for can be -- and is -- used to deliver ads to them "post search," as they surf the web doing other things. Someone who searched for "travel," for example, might start seeing more banner ads related to travel. More about what's happening now and what may come in this session.

Marketing Track

The Online-Offline Synergy Of Search - How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other.

Wonder Twins Track

SEO & Blogging - Blogging can help SEO in a variety of ways. Blog posts are "syndicated," meaning your content -- and your links -- spread across the web. There are also dedicated blog search engines with readers you might be missing, if you're not blogging. This session introduces you to blogging and the SEO advantages it offers.

Sponsors & Partners Track

In Depth with SEOmoz PRO
Sponsored by: SEOmoz

Rand Fishkin leads a thorough walkthrough of more than 30 unique SEOmoz tools & services and how to leverage them for search engine marketing success. From Page Strength, to the Link Directories, to the brand new SEO Analytics Tool and beyond, Rand will show you how to get the most from all of the features inside the new SEOmoz PRO (formerly "Premium").

SEO Track

Search Engineers Q&A Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages.

Search 4.0

Just Behave, A Look At Searcher Behavior - All this talk about making use of searcher behavior -- but how do searchers actually interact with search engines? Glad you asked! This session takes its name from Search Engine Land's "Just Behave" column and like that column looks at the latest research and studies to offer techniques and tips for search marketers to consider.

Marketing Track

Paid Search Roundtable - In this session, representatives from the major search ad networks along with search marketers take questions from the audience about paid search.

Wonder Twins Track

SEO & User Generated Content - Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content -- UGC -- has the advantage of often being full of passion plus the "authors" who create it in turn may turn into marketers for your site. Learn more in this session.

Sponsors & Partners Track

Applied Keyword Research Training
Sponsored by: the SEMPO Institute

At the end of this session you will have the knowledge you need to confidently execute strategic keyword research for your search campaigns. In this session we will work live with two keyword research tools that will give participants firsthand experience on how to grow a handful of keywords into a larger strategic list of word phrases that will perform. This session is based on SEMPO Institute's Advanced Search Engine Optimization course. This is a perfect follow up to the Keyword Research Tools & Techniques session as well as a great stand alone session if you want to advance your knowledge on Keyword Discovery. Bring your laptop.