Agenda At A Glance – Your SMX West Agenda Guide
SMX West has more than 50 sessions, keynotes and networking activities. Sessions are designed just for you whether you’re getting started, have been in search marketing for a while, or are an advanced search marketer. You’ll get the most out SMX when you know sessions are organized two ways.
Focus alerts you to the topic categories of each session:
- “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
- “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
Level indicates how much knowledge you need to benefit most from the session:
“BEGINNER” sessions are suitable for those new to SEM, though even intermediate and advanced people might find them helpful. We HIGHLY recommend that beginners attend ALL the sessions in the SMX Boot Camp Track. The Boot Camp sessions are designed to prepare you to attend intermediate sessions after the Boot Camp sessions end.
“INTERMEDIATE” sessions are designed for those with working experience in search marketing.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.
Developer Day | SMX Boot Camp | In House Day | Bruce Clay SEOToolSet Training | Print Version
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SMX West Pre-Show Networking Event – Monday, February 9, 2009
Meet & Greet sponsored by:
 SMX Meet & Greet – 6 to 7:30 PM Arrive early and join us at the Santa Clara Convention Center for an evening reception with fellow attendees, speakers and invited guests. This event is open to All Access and Networking Pass holders. |
Agenda At A Glance
| SMX West Agenda – February 10, 2009 – Expo Hall Hours: 9:45am – 7:00pm | |||||
|---|---|---|---|---|---|
| Time | SMX Boot Camp Track | Vertical Search Marketing Track | Offline-Online Track | Developers | Sponsors & Partners Track |
| 7:30am-8:45am (1 hr 15 min) |
Breakfast & Registration | ||||
| 8:45am-9:00am (15 min) |
Welcome and SMX Biggest Search Geek Contest Award Presentation. Sponsored by Marin Software. Focus: All  |
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| 9:00am-9:45am (45 min) |
Keynote with Danny Sullivan Focus: All |
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| 9:45am-10:45am (1 hr) |
Expo Hall Grand Opening & Refreshments | ||||
| 10:45am-Noon (1 hr 15 min) |
SMX Boot Camp: Keyword Research Tools & Techniques Focus: SEM |
Up Close With Google Maps & Local Focus: SEM  |
Integrating Search & Offline Marketing Campaigns Focus: SEM |
Technical SEO Issues For Developers Focus: SEO |
|
| Noon-1:15pm (1 hr 15 min) |
Lunch | ||||
| 1:15pm-2:30pm (1 hr 15 min) |
SMX Boot Camp: Copywriting For Search Success Focus: SEO |
Local Search Marketing Tactics Focus: SEM  |
Measuring Search & Offline Marketing Success Focus: PPC |
Marketer to Developer Translation Focus: SEO |
The Dozen Most Common Search Marketing Mistakes That CMOs Make Sponsored by iProspect |
| 2:30pm-3:00pm (30 min) |
Break | ||||
| 3:00pm-4:15pm (1 hr 15 min) |
SMX Boot Camp: Paid Search Fundamentals Focus: PPC |
Ecommerce Search Marketing Tactics Focus: SEM |
Search & Reputation Management Focus: SEM |
Diagnosing Web Site Architecture Issues Focus: SEO |
The State of the Search Marketing Industry
Sponsored by SEMPO |
| 4:15pm-4:30pm (15 min) |
Break | ||||
| 4:30pm-5:30pm (1 hr) |
SMX Boot Camp: Link Building Fundamentals Focus: SEO |
Up Close With YouTube Focus: SEM |
Search & Branding Focus: SEM |
Expert Technical Review of Your Website Focus: SEO |
|
| 5:45 to 7 PM (1 hr 15 min) |
Reception sponsored by:
 SMX West Expo Hall Reception |
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