Developer Day @ SMX West
Tuesday, February 10, 2009
Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services. Join us at SMX West Developer Day to learn how search-friendly architecture can join functionality and usability as a primary tenant of web application design for substantial increases in traffic.
Topics will include both Microsoft and open source (LAMP) development technologies and will provide best practices and practical insight on building search-friendly applications. You’ll hear about how to diagnose tricky technical issues and learn real solutions. If you work with developers, this is a perfect opportunity to find out how to translate your needs into developer speak. If you’re a developer, these sessions will give you the foundation you need to build web applications that can be easily found in search engines.
Developer Day is being programmed by Vanessa Fox. Called a “cyberspace visionary” by Seattle Business Monthly, Vanessa is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com and provides authoritative search-friendly design patterns for developers at janeandrobot.com. She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She is co-chair for O’Reilly Found, a conference for web developers about SEO. Vanessa speakes regularly at conferences and corporate events and has written for a number of publications. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. She was recently named one of Seattle’s 2008 top 25 innovators and entrepreneurs.
Vanessa is also features editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search.
Developer Day Agenda:
Session 1
Technical SEO Issues For Developers
Highlights the most important elements to consider for search engine
optimization (SEO) when building a web application infrastructure and provides tactical details about how to
implement those elements. Topics include:
- Developing a crawlable infrastructure
- Considerations when developing rich internet applications (using technologies such as Flash, Silverlight, and AJAX)
- URL rewriting, redirection, canonicalization, and visitor tracking
Session 2
Marketer to Developer Translation
Are you are marketer who isn’t sure how to tell developers what you want in techie speak? Are you a developer who can’t figure out the technical requirements from marketers? Come to this session for the marketer-to-developer translation guide, as well as details on how to build SEO into the
development process to make things easier for both marketers and developers.
Session 3
Diagnosing Web Site Architecture Issues
Site isn’t being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available
tools.
Session 4
Expert Technical Review of Your Website
This session will bring together experts who will use all of the
information and tactics learned throughout the day and apply them to detailed site reviews of the code and
infrastructure of sites submitted in advance by the audience.
Attending Developer Day
Developer Day sessions are included in an SMX West All Access pass. Attend one or all of these unique and informative sessions.
Want to just attend Developer Day? Sign up for a February 10 All Access pass!
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