Search Marketing Expo West

Keynote Conversation: Vint Cerf, Google, Inc.
Widely honored and known as a founding father of the internet Vint Cerf today works as Google’s "Chief Internet Evangelist." In this keynote conversation, Cerf will provide his unique perspective on a range of topics and issues. Who still doesn’t get the internet? Where is search going to take us next? How will the internet evolve around us? A must-attend session.

SEO Track

SMX Boot Camp: Search Engine Friendly Web Design – "I’m not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren’t hard to create and can be attractive to both search engines and human visitors at the same time. Learn more in this session.

Searchscape Track

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Testing & Paid Search Track

Landing Pages & Multivariate Testing – In this session, a look at what happens when you combine landing pages with multivariate testing tools – tools that let you change various elements of the page dynamically to see which tests better with people.

Social Media Track

Google’s SearchWiki, Customized & Personalized Results – SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s "regular" results seem to be disappearing. This session looks at how "one-size-fits-all" results at Google are continuing to disappear, along with strategies on how to be successful in a more personalized results environment.

SEO Track

SEO Status Report Metrics – How are your SEO efforts going from a technical standpoint? This session looks at "status report" metrics you can tap into such as link counts, page counts and more.

Searchscape Track

Searchscape: Latest Stats About The Search Engines – What’s going on with the major search engines, especially in terms of who is winning in the search engine wars for visitors? In this panel, major online ratings and analytics services share their views on the current search landscape. Special topic: the Google Gap. Why do so many web sites report a much higher percentage of their traffic coming from Google versus the share of searches that it supposedly has?

Testing & Paid Search Track

Advanced Landing Page Strategies – You know landing pages are important. This session goes beyond the basic concept and gets into advanced techniques such as keyword-specific pages, audience segmentation and targeting, dynamically-generated landing pages and more

Social Media Track

What’s New With Social Media Marketing – This session looks at the latest changes to promoting your site through social media marketing venues.

SEO Track

Analyzing & Converting SEO Traffic – This session looks at how to closely monitor your organic / "free" / SEO search visitors, analyze what they do when visiting your site and how best to convert them toward your goals.

Searchscape Track

Just Behave, A Look At Searcher Behavior – All this talk about making use of searcher behavior — but how do searchers actually interact with search engines? Glad you asked! This session takes its name from Search Engine Land’s "Just Behave" column and like that column looks at the latest research and studies to offer techniques and tips for search marketers to consider.

Testing & Paid Search Track

Writing Killer PPC Ad Copy – Before you can convert your visitors, you’ve got to get them to clickthrough from your ad. Enter the art of writing ad copy. Learn how much you can say, and how powerfully you can say it, in with only a few words.

Social Media Track

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr.

SEO Track

301 Redirect, How Do I Love You? Let Me Count The Ways – The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.

Searchscape Track

Search & The US Presidential Campaign – 2008 was a breakthrough year for search as a means for presidential candidates to get their messages out and fundraising cash in. This session looks at the ads, tactics and overall strategies employed by the campaigns.

Testing & Paid Search Track

Analyzing & Converting Paid Search Traffic – This session looks at how to closely monitor your paid search visitors, analyze what they do when visiting your site and how best to convert them toward your goals.

Social Media Track

Up Close With Google Blog Search – Google Blog Search continues to grow in usage plus is being seen more frequently in regular Google results, thanks to universal search integration. Discover how to tap into Google Blog Search and gain new visitors!