Search Marketing Expo West

Keynote: John Battelle
John Battelle is author of the outstanding book on how search engines developed, The Search, in which he also coined oft-repeated description of search engines as a “database of intentions.” A veteran journalist and entrepreneur, this keynote conversation will cover how John sees search developing, the challenges ahead and searches greater impact on the internet and society.

SEO Track

Ask The Link Builders – PowerPoint Free! Put your questions about link building and external linking issues to our panel of link building experts.

Tactics Track

Tools, Glorious Tools – This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.

Agency & Paid Search Track

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage

In House Day

In House: I’m responsible for SEO, now what? – Once the company decides to start SEO in-house, what’s next? In this session you’ll learn what you’ll need to start up a successful in-house SEO program that runs smoothly and reels in profits. Even if you’ve been doing SEO for a while, implementing these tactics now will increase the productivity and reduce the frustrations you face on a regular basis.

SEO Track

Ask The SEOs – PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.

Tactics Track

SEO & Usability – Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.

Agency & Paid Search Track

Ask The Paid Search Buyers – In this session, search marketers take questions from the audience about paid search.

In House Day

In House: Training the Company on SEO – In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.

SEO Track

Ask The Search Engines – Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages

Tactics Track

Advanced Keyword Research Tactics – You know all the standard keyword research tools and techniques. This session takes things to the next level.

Agency & Paid Search Track

Ask The Paid Search Reps – In this session, representatives from the major search ad networks take questions from the audience about paid search.

In House Day

In House: Get SEO Into All The Right Places Of The Development Life Cycle – SEO doesn’t work well unless it’s addressed in every aspect of the development life cycle. This session will show you what typically happens and what needs to happen as you build a new website and manage ongoing maintenance. You’ll walk away with a clear understanding of what you need to do to get SEO weaved into the right places of the development life cycle at your company.

SEO Track

SEO Site Reviews – This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed. The session runs twice, with different sites reviewed each time.

Tactics Track

Productivity Tips For The Busy Search Marketer – Just having the right tools isn’t enough to save time. Instead, you might need the right techiques, as well. Plus, maybe you need to change your frame of mind on how you approach some tasks. After a busy conference, a fun session on how to be more productive, before you head home!

Agency & Paid Search Track

Paid Search Campaign Reviews – Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.

In House Day

In House: Reporting & Scorecarding for Management – Management loves numbers. They build your business case and help get SEO high in the priority list. You’ll learn how to give a number on potential lift when management insists, which reports to deliver on a consistent basis to management, and how to use reports to help your cause when traffic growth isn’t going as expected.