In House SEO Day @ SMX West
Thursday, February 12, 2009
How to Make Your In House SEO Program Extraordinary
Doing SEO in house is challenging, and the larger the organization, the more complex the challenges. Join SMX In House SEO Day to learn how to pave a smooth path for in house SEO at your company and how companies are making their in house SEO program extraordinary.
In house SEO Day is being programmed by Jessica Bowman, a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc. Jessica is the founder SEOinhouse.com, a company on a mission to make in house SEO simpler.
Jessica writes for Search Engine Land and other search marketing publications, is an international speaker, and works with companies who want to do SEO in house but need the assistance of outside help for extra manpower, senior experience and guidance for building an in house SEO program that runs like a well-oiled machine.
You’ll Learn:
- How to get SEO weaved into the development life cycle so that SEO requirements don’t fall off the radar (or scope) during the development portion of the project
- What the successful in house SEOs are doing day-to-day, even when they face opposition that feels like a brick wall
- Tactics you can use to get people on board and moving forward
- What the successful in house SEOs are doing that the others are not
- Key metrics and reports that you should be using regularly, and passing up to management
In House SEO Day Agenda:
Session 1
I’m responsible for SEO. Now what?
Once the company decides to start SEO in-house, what’s next? In this session you’ll learn what you’ll need to start up a successful in-house SEO program that runs smoothly and reels in profits. Even if you’ve been doing SEO for a while, implementing these tactics now will increase the productivity and reduce the frustrations you face on a regular basis.
Session 2
Training the Company on SEO
In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.
Session 3
Get SEO Into All The Right Places Of The Development Life Cycle
SEO doesn’t work well unless it’s addressed in every aspect of the development life cycle. This session will show you what typically happens and what needs to happen as you build a new website and manage ongoing maintenance. You’ll walk away with a clear understanding of what you need to do to get SEO weaved into the right places of the development life cycle at your company.
Session 4
Reporting & Scorecarding for Management
Management loves numbers. They build your business case and help get SEO high in the priority list. You’ll learn how to give a number on potential lift when management insists, which reports to deliver on a consistent basis to management, and how to use reports to help your cause when traffic growth isn’t going as expected.
Networking
The In House SEO Day will include networking events so you can trade ideas, explore new opportunities, and get inspired. Lunch will include Birds of a Feather tables around specific topics so you can discuss them with the experts.
Attending In House Day
Want to attend In House Day on February 12? SMX West All Access pass holders are automatically registered to attend this program.
You can also attend In House Day and all of the other sessions by registering for a February 12 One Day All Access pass.