SMX Theater Presentations
All SMX attendees (All Access, Networking and Expo Pass — see what you get with each pass here) are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.
Remember, the SMX Theater is FREE to all attendees. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, February 10 and Wednesday, February 11.
Special Session:
All SMX participants are invited to attend “The Dozen Most Common Search Marketing Mistakes That CMOs Make.” This session, sponsored by iProspect, will explore common search engine marketing mistakes and how to avoid them.
The session will be held Tuesday, February 10 from 1:15PM to 2:30PM and is open to all SMX West attendees. See the full description here.
| Tuesday, February 10, 2009 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am-10:20am |
Marketers around the world are being asked to do more with less. Maximizing the return on your marketing budget is critical. Find out how to use the latest enterprise class features in Google Analytics to better understand user behavior, improve your site and campaigns, and gain conversion-driving insights. |
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| 10:20am-10:40am |
Presentation of the key considerations for the selection of an Internet Marketing vendor / partner |
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| 10:40am-11:00am |
With a crisis not seen since the 1920’s which looms over all of us how is this economic downturn affecting the traditional advertising & marketing mediums and ultimately how will it impact the Internet Search Industry. Since its inception in 1998, Submit Express has helped thousands of companies with their search engine marketing (SEM) needs, from search engine submission to search engine optimization (SEO). To date, Submit Express has provided SEO service to over 5,000 companies. Submit Express is dedicated to helping businesses achieve higher rankings in the major search engines and directories through consultation, keyword research, content writing, optimization, link building, article writing, social media optimization (SMO) and submissions. Our staff members are highly experienced in website development, copy writing, project management, and Internet marketing and search engine placement strategies. |
|
| 11:00am-11:20am |
Times are tough. Marketing is being cut. Everything your boss said yesterday has been thrown out, even his boss. Learn how companies are using various techniques in search and social media to survive and thrive in this the new recessionary economy. Rajiv Parikh, CEO of Position2, leads this upbeat interactive question and answer session where the audience gets to choose the topic. |
|
| 11:20am-11:40am |
Exceeding client expectations with amazing results is only half the SEM battle. The other half lies in communicating these results to the client in ways that help foster a stronger business relationship. Building compelling reports that illustrate how PPC strategies and tactics implemented by the agency have resulted in additional revenue for the client is the key to maximizing PPC budgets and to keeping customers on board longer. This presentation will provide an overview of how some of the world’s best PPC agencies build their client reports. You will also learn how to improve the entire reporting process for your own agency. |
|
| 11:40pm-12:00pm |
The presentation will review the domain industry, point out the different areas of demand for domains. Reviewed will then focus on domains for pure SEO purpose including how domains with natural type in traffic should be a staple with managers desiring consistent inexpensive traffic. |
|
| 12:00pm-12:20pm |
This recent hot topic will be uncovered during the educational class surrounding choosing the CMS that best fits your SEO needs. We’ll review the typical challenges and CMS pitfalls. We’ll also demonstrate pointers to what to look for and how to pick one to handle your search initiatives. An overview from framework inhibitors, endless plug-ins, and versions to the cost of a custom CMS, we’ll give you some quick takeaways to guide your SEO success while still enjoying the benefits of easy content editing. |
|
| 12:20pm-12:40pm |
2008’s economy has devastated many businesses and is continuing to bankrupt many companies. However, there is a solution… SEM. With the correct adjustments to your marketing budget you can not only reduce advertising costs, but you can also increase your sales. Meet CEO, Richard Kahn from eZanga.com and learn how. |
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| 12:40pm-1:00pm |
Market Motive founders John Marshall and Michael Stebbins share 15 stupid things they’ve seen derail perfectly good online marketing efforts. Site architecture, conversion, Flash, JavaScript, web analytics and AdWords — Nothing is sacred, nothing is above reproach. Is your team about to commit one of these faux pas? Come and find out in this short session. |
|
| 1:00pm-1:20pm |
Winning in today’s SEM world of relevancy requires that Search Marketers optimize the QUALITY of their campaigns. Dynamic websites, faceted search and continual seasonal and promotional demands can make search programs highly complex and slow to manage. In this session we will discuss the latest industry trends to drive deeper integration between site merchandizing and advertising. Tighter coordination drives higher quality, lower CPCs and higher conversion rates. Come find out how Kenshoo Search can simplify and automate the demand chain. |
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| 1:20pm-1:40pm |
Baytech offers 5 hot tips on how to gain maximum ROI from your web development initiatives. From CMS and eCommerce to web portals and advanced social networking sites, Maxine will cover overlooked opportunities in application planning and development. Participants of this discourse will be armed with up-and-coming strategies on how to implement scalable, robust applications that help reduce overhead and streamline internal processes. |
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| 1:40pm-2:00pm | ||
| 2:00pm-2:20pm | ||
| 2:20pm-2:40pm | ||
| 2:40pm-3:00pm |
Marin Search Marketer, accessible via your browser, helps advertisers manage and grow their PPC campaigns. Designed for those who are spending more than $50,000 monthly on paid search, Marin addresses the workflow, analysis and optimization needs of professional search marketers, while saving time and improving financial performance. |
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| 3:00pm-3:20pm |
Faceted navigation clearly provides user value, and if implemented correctly can produce more granular, segmented landing pages for search engines that match the attributes searchers use in their queries. Indeed, some merchants that use our optimized landing page technology in tandem with faceted navigation systems have seen natural search sales grow by as much as 50% – 100%. However, faceted navigation as normally implemented actually confuses the engines by generating massive amounts of URL permutations that contain mostly duplicated content. This is bot spam. Eliminating crawl leaks and duplication induced by faceted navigation is advanced work. It can be intimidating and done wrongly very easily. But done right, you can make faceted navigation work harder for you to produce not only a stronger natural search presence but increased online sales. |
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| 3:20pm-3:40pm |
In this action oriented presentation, ClickEquations Founder Craig Danuloff will show you specific reports and dashboards that can improve your PPC results and help you to make better use of your limited campaign management resources. Learn about the power of little used metrics like search queries, impression share, quality score, and others that can pinpoint problems in your campaigns or highlight places where you’re leaving money on the table. If you handle large and complex campaigns, this is the session for you. |
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| 3:40pm-4:00pm |
Are you getting the maximum profit out of your Google AdWords ad campaigns? PPC ad agency Clix Marketing finds that 95% of all campaigns can be improved – often dramatically. Come hear about the unique pay-for-performance business model – Clix fees grow only when your profit grows. |
|
| 4:00pm-4:20pm |
Power your site with Microsoft Live Search & Silk Road: Silk Road is a suite of products and tools for web publishers and developers that help drive the right visitors to your site and enhance their experience through flexible, customizable Search results. Silk Road includes webmaster tools and analytics, an open Search API, the ability to monetize through ad-serving, and no daily query limit. Join us for an overview of the feature set, including image search, video, news, instant answers, Virtual Earth and more. |
|
| 4:20pm-4:40pm |
Driving and Measuring Local Leads Performance-based advertising is not just about measurability; it’s about driving leads that convert into sales. More than 60-percent of local advertising comes from national advertisers targeting local and driving leads to local call-centers, offices, franchises and agents is their yard-stick. Industry data suggests that phone calls convert at 10-times the rate of clicks making calls a primary currency for many businesses, particularly service-based businesses such as insurance, real estate and professional services. But how can marketers more effectively leverage performance-based advertising to deliver more sales? |
|
| 4:40pm-5:00pm |
In this session, Enquisite President and Founder Richard Zwicky will show attendees how to identify new and existing opportunities for growth in your search referral traffic. Zwicky will provide practical, tactical tips that will show you how to quickly and easily isolate opportunities and improve the monetization of your search campaigns. |
|
| 5:00pm-5:20pm |
Interwoven Optimost pioneered multivariable testing for the web, and after over 8 years and thousands of experiments with customers both big and small, some key insights have emerged that you can use today. In this brief presentation you will see through customer case studies how multivariable testing can help you understand and leverage unexpected results to create dramatic improvements in click thrus and conversion rates on website. |
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| 5:20pm-5:40pm |
5 quick and easy tips you can do to dramatically increase the online mileage from your existing PR efforts |
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| 5:40pm-6:00pm |
Search engine optimization is one of the most effective ways to reach target audiences. Unfortunately, most organizations are focused solely on how SEO impacts marketing and advertising and are failing to take advantage of the unique and very impactful results that are generated when SEO is applied to public relations. Organizations that capitalize on the convergence of marketing, advertising and public relations stand to benefit from more successful, less-costly campaigns, while organizations that fail to integrate PR into SEO efforts stand to miss out on a valuable opportunity. Optimizing press releases for natural search offers organizations the opportunity to drive traffic from authoritative third party sites. It also provides another means to generate fresh content for the organization’s web site and the ability to determine whether or not an organization’s message is connecting with intended audiences. In addition, natural search optimization can generate new leads and show measurable results. These tools are often less costly than traditional advertising programs and leverage existing advertising content to communicate more directly with consumers. This session will combine PRWeb best practices and real-life examples to show how organizations can create valuable online press releases to achieve maximum results for any communications campaign through natural search optimization. |
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| 6:00pm-6:20pm |
Tim Kendall, Director of Monetization at Facebook will guide you through the tips and tricks for leveraging and optimizing social media. |
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| 6:20pm-6:40pm | ||
| 6:40pm-7:00pm | ||
| Wednesday, February 11, 2009 | ||
|---|---|---|
| Time | Theater A | Theater B |
| 10:00am-10:20am | ||
| 10:20am-10:40am |
Search Marketers are data junkies, obsessed with finding the most actionable metrics to improve their campaigns. Incorporating Web analytics data into organic and paid search programs enables search marketers to find new ways of both lowering costs and improving conversion rates. In this session, Omniture will discuss the following techniques their most innovative customers are using to find competitive advantages: |
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| 10:40am-11:00am |
In these tough economic times, it is paramount for SEO activity to be tied directly to measurable metrics that impact a company’s bottom line. As the search engines personalize search results by behavior and geographical relevancy factor, traditional metrics like keyword position reports and PageRank are far less accurate gauges of SEO effectiveness. To justify any investment in SEO, marketers will need a new approach to reporting and analytics. Using traditional web analytics software, SEOs can begin measuring success based on more granular, meaningful metrics such as number of keywords driving traffic, visits by keyword, conversion rate by keyword, and revenue by keyword. In this session, we will cover the basics of aligning your SEO reporting with business objectives, and provide examples of companies that have deployed these techniques to improve their site’s performance. |
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| 11:00am-11:20am |
How can doing your “Research Homework” put you ahead of your competitors? Join us to discuss the research lessons and methodologies learned in developing a successful new business plan. Areas of discussion include: Industry Trends, Barriers, Best Practices, New Business Resources and how to create a smart ROI from engaging research. The topics discussed in this presentation will provide you with a LIST of key to-do’s on how to cost-effectively conduct new business development research. |
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| 11:20am-11:40am |
Many site owners overlook the implications of their on-site search tool and how it can affect the user experience. Offering visitors a great search feature will not only increase customer engagement and satisfaction, but will also boost conversion rates, and facilitate keyword research for SEO and PPC campaigns. With growing competition on the Internet, so too is customer impatience. When using web search engines, many customers will only use the first page of results as an indicator of how relevant the site will be to their search. Learn how integrating site search with SEO efforts can increase site traffic and sales. We will offer specific, tangible tips on steps any site owner/manager can take to improve. |
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| 11:40am-12:00pm |
Email marketing is one of the most powerful marketing tools available to all types of businesses. Your business can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. Marketing via email is powerful, tricky, and can be easily abused. Please join iContact on February 11 at 11:40am in the SMX Theater to learn tips, tricks and secrets that will make it easy and powerful for your business to succeed with email marketing. |
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| 12:00pm-12:20pm |
Bid management techniques and optimization technologies are improving the level of performance and foresight that large brand marketers can achieve with their paid search campaigns. This session will reveal the bid strategies and tactics employed by a Fortune 500 marketer to improve their campaign performance, drive revenue and increase ROI. |
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| 12:20pm-12:40pm |
Why an obsessive focus on click-to-lead conversion rate can hurt you badly, and how to holistically optimize your entire flow to conversion and marketing funnel. |
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| 12:40pm-1:00pm |
Join Widemile, a leading provider of testing and optimization technologies and services for online marketers and interactive agencies, to learn how to improve marketing return on investment in a tightening economy. Effective marketing is no longer just about knowing what worked. You need to know why it worked and what mattered to your customers. Learn how to incorporate testing and optimization into your 2009 marketing plan and establish a testing mindset across the organization. Widemile will present a detailed case study and share our best practices for helping a customer achieve a 100% lift with testing and optimization. Discover how to increase your marketing impact in 2009, without increasing your budget. |
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| 1:00pm-1:20pm |
A look at SEO Samba the first organic search management platform |
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| 1:20pm-1:40pm |
Too often PPC, SEO and web design are executed as independent efforts. Taking a step back and integrating these initiatives with the goal of creating the best possible user experience can boost your results without spending a dollar more. In this can’t-miss presentation, internationally acclaimed search marketing firm Wpromote will share innovative strategies that you can implement today. You’ll find out why your traffic and conversions aren’t what you want them to be and what you can do to achieve the highest ROI ever! |
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| 1:40pm-2:00pm |
Not all Websites are optimally designed for use by Internet consumers who have visual impairments. SEO Inc. is a leader in this field. Making websites accessible to the visually impaired is a win-win situation. It broadens your visibility online and opens your site up to a completely new demographic of users. |
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| 2:00pm-2:20pm |
Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives. Yet, for many organizations, the most challenging aspect is to retain visitors and convert them into buyers. Google’s web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don’t meet these high expectations: 85 percent of site searches don’t return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research). Join Google’s Alex Rodriguez-Torres to learn how you can better utilize Google’s tools to maximize the return on your website investment – thereby converting your website visits into incremental revenue. |
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| 2:20pm-2:40pm |
Local Search is incredibly important for local brick and mortar companies during this economic downturn. This session will cover some of the basic tips for traditional Yellow Page advertisers to move their budgets online. Learn about local business registrations, geo-optimized content generation, and localized PPC campaign setups. A case study is included to show real results from this session. |
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| 2:40pm-3:00pm |
Is there value beyond the click? It is a well-known fact that search marketing is the most effective form of online advertising, however, its offline effects remain a mystery. Performics’ Claudia Virgilio unlocks the secret to running a successful search marketing campaign that reaps both online and offline benefits. Claudia will explain how Performics partnered with Cabela’s to push paid search traffic into their physical stores during a key holiday event. She will briefly describe the tactics that contributed to the thriving campaign, including geo-targeted strategies, promotional ad copy and relevant landing pages. |
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