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SMX West 2010 Agenda At-A-Glance

Santa Clara, CA: March 2-4, 2010

See below for explanation of FOCUS & LEVEL notations.

Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.

SMX West Pre-Show Networking Event

Monday, March 1 – 6PM to 7:30PM

Start your SMX West experience off right! Arrive early and join us for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access and Networking Pass holders.

Sponsored by:

Join us for the SMX West Meet & Greet in the Grand Ballroom F behind registration in the convention center.

SMX West Agenda – March 2, 2010 – Expo Hall Hours: 9:45am – 7:00pm

Time	SMX Boot Camp Track	Real Time, Personalized & Social Search Track	Local & Mobile Search Track	SMX Advanced Track	Sponsors & Partners Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote Conversation: Microsoft CEO Steve Ballmer Focus: All
9:45am-10:45am (1 hr)	Expo Hall Grand Opening & Refreshments
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Keyword Research Tools & Techniques Focus: All	Real Time Search & The Major Search Engines Focus: SEO	Mobile Paid Search Ads: Real Opportunities Focus: PPC	Search, Domaining & Direct Navigation Focus: All
Noon-1:15pm (1 hr 15 min)	Lunch
1:15pm-2:30pm (1 hr 15 min)	SMX Boot Camp: Copywriting For Search Success Focus: All	Real Time Search: Beyond The Majors Focus: SEO	Mobile Search Apps & Opportunities Focus: All	Not Your Father’s AdWords: The New Google Ad Formats Focus: PPC	Bing: What’s Happening?
2:30pm-3:00pm (30 min)	Refreshment Break
3:00pm-4:15pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Google’s Personalized Search Revolution Focus: SEO	Ranking Tactics For Local Search Focus: SEO	Keyword Research: Beyond The Ordinary Focus: All	Search Powered Marketing: Drive Increases in Return on Ad Spend Through Integrated Search and Social Media Strategies
4:15pm-4:30pm (15 min)	Refreshment Break
4:30pm-5:45pm (1 hr 15 min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	The Current State Of Social Search Focus: SEO	Ask The Local Search Engines Focus: SEO	Supercharging Your Descriptions With Sitelinks Focus: All
5:45 to 7pm (1 hr 15 min)	SMX West Expo Hall Reception Join us in the Expo Hall for refreshments and to network with the exhibitors, sponsors and your fellow SMX West delegates.
7:30 to 9pm (1 hr 30 min)	Ignite SMX West Join us for an evening of entertaining presentations about search, marketing and technology. Open to all SMX West attendees and others. Learn more and pitch to present here.
9pm to 11pm (3 hr)	SMX After Dark Join us for an evening of fun and networking at SMX After Dark, sponsored by Bing. All SMX West attendees are invited to spend the evening pool side at the Santa Clara Hyatt to enjoy each others’ company and some refreshments.

SMX West Agenda – March 3, 2010 – Expo Hall Hours: 10:00am – 3:30pm

Time	Social Media Track	Overlooked Opportunities Track	Technical SEO Track	Paid Search Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:15am (15 min)	Biggest Search Geek Contest Winner Announcement Focus: All Keynote – An Insider’s Look At Google Research Focus: All
9:15am-10:00am (45 min)	Keynote – An Insider’s Look At Google Research Focus: All
10:00am-10:45am (45 min)	Refreshments & Expo Hall Time
10:45am-Noon (1 hr 15 min)	Twitter Marketing Tactics Focus: SEM	Bring In The Bling Via Bing Cashback Focus: PPC	Diagnosing Technical SEO Issues Focus: SEO	Paid Search Bullseye! Reaching and Closing Your Ultimate Customer Focus: PPC
Noon-1:30pm (1 hr 30 min)	Lunch
1:30pm-2:45pm (1 hr 15 min)	Free Ways To Market On Facebook Focus: SEO	Your 90 Day SEM Fitness Plan Focus: All	Dealing With Domain Names, URLs, Parameters & All That Jazz – Technical SEO Tactics Focus: SEO	Search Meet Display; Display Meet Search Focus: All
2:45pm-3:15pm (30 min)	Refreshment Break
3:15pm-4:30pm (1 hr 15 min)	Facebook Ad Tactics For Search Marketers Focus: PPC	Universal & Blended Search Opportunities Focus: SEO	Industrial Strength SEO Focus: SEO	Ask The Paid Search Buyers Focus: PPC
4:30pm-4:45pm (15 min)	Refreshment Break
4:45pm-6:00pm (1 hr 15 min)	60 Minutes Per Day For Social Media Success Focus: All	Optimizing Your Content On YouTube Focus: SEO	The Need For Speed: Google Says It Matters Focus: All	Ask The Paid Search Reps Focus: PPC

SMX West Agenda – March 4, 2010

Time	SEO Track	Analytics & Conversion Track	In House & Specialty SEM Track	The Big Picture Track	Clinic Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote – The State Of The Search Union Focus: All
9:45am-10:00am (15 min)	Refreshment Break
10:00am-11:15am (1 hr 15 min)	Link Building Fundamentals Focus: SEO	Landing Pages & Multivariate Testing To Increase Conversions Focus: PPC	Bringing SEO In House: How To Be Successful! Focus: SEO	Microsoft + Yahoo: What’s It All Mean? Focus: SEM	SEO Site Clinic 2 Focus: SEO
11:15am-11:30am (15 min)	Refreshment Break
11:30am-12:30pm (1 hr)	Ask The Search Engines Focus: SEO	Measuring How Search Ads Drive Offline Conversions Focus: All	Bringing PPC In House: How To Be Successful! Focus: PPC	Mystery Search Science Theater Focus: All	Paid Search Tune-up Clinic with the SMX Mechanics Focus: PPC
12:30pm-1:30pm (1 hr)	Lunch
1:30pm-2:30pm (1 hr)	Ask The SEOs Focus: SEO	Analytics Action Plans For PPC & SEO Focus: All	The B2B Search Marketing Challenge Focus: All	Search Behavior: Using Research To Improve Results Focus: All	Link Building Clinic Focus: SEO
2:30pm-2:45pm (15 min)	Refreshment Break
2:45pm-3:45pm (1 hr)	Ask The Link Builders Focus: SEO	Conversion Ninja Toolbox – A Review of Tools & Technologies Focus: PPC	Social Media, Search & Reputation Management Focus: All	Thorny Legal Issues: What’s Happening and Why Should You Care? Focus: All	Twitter Clinic Focus: SEM

Workshops @ SMX West – March 5, 2010

(additional registration fees apply)

Time	Workshop
8:00am	Breakfast & Registration
8:30am-5:30pm	Bruce Clay’s SEO Training
8:30am-3:00pm	In-house SEM Exchange
9:00am-5:00pm	Google Analytics Training

Focus alerts you to the topic categories of each session:

“SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
“PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
“SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.

Level indicates how much knowledge you need to benefit most from the session:

“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.

"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.

“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.