In-house SEM Exchange @ SMX West: March 5, 2010
All Day, Everywhere You Turn, It’s All In-house SEO
The only event designed by in-house SEOs for in-house SEOs
The In-house SEM Exchange is one full day that is 100% dedicated to in-house SEO and 100% of the attendees are in-house SEOs. This means that the types of challenges you face and the types of questions that you have can be discussed with people in the room. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!
How you’ll benefit from the In-house SEM Exchange:
- In-house SEM Exchange is intimate, with facilitated discussions that foster relationships. All of the participants are in-house SEOs.
- The In-house SEM Exchange is interactive. It’s called “exchange” for a reason – you are going to exchange ideas and learn practical solutions from people who have already been through your situation. Because attendees don’t sell services, the walls come down and you’ll get to talk to the people in the trenches who have already faced your situation, found the solution and are happy to give you their guidance.
- You get to tell us your challenges, discuss those challenges with experts at SEO in-house, and get solutions from people who have already been through your situation.
- You’ll establish relationships with in-house SEOs who face the same challenges as you do and who are eager to have contacts to interact with outside of conferences.
- The in-house SEM Exchange is all in-house SEO so that, all day, everywhere you turn, you’re immersed in the in-house community who understands your challenges and has solutions they’ll freely offer.
Why in-house SEOs can’t wait for this March 5th event:
- It’s going to be a safe haven for in-house SEOs – no vendors, no consultants, and no sales pitches.
- Everyone comes in with the “I’m going to share” mentality, which means you can ask specific questions and get candid answers that you won’t hear anywhere else.
- You’ll meet other SEOs who understand your challenges and are eager to talk to you about SEO, outside of conferences.
- It’s the only event designed by in-house SEOs, for in-house SEOs.
| 8:00 – 8:30 | Registration |
| 8:30 – 9:00 |
Breakfast and Parameters for Success |
| 9:00 – 10:00 |
Ah-Ha! Moments: SMX West Taken to the Next Level Group Discussion, facilitated by Jessica Bowman |
| 10:15 – 11:00 |
Valuable Input from your In-house SEO Peers Moderator: Jessica Bowman |
| 11:00 – 12:00 |
Links and Links Only Moderator: Jessica Bowman |
| 12:00 – 1:00 | Networking Lunch |
| 1:00 – 3:00 |
SEO In-house Vault: Real SEO Strategies & Successes that you’re Not Discussing Publicly Group Discussion, facilitated by Jessica Bowman |
Register now for In-house SEM Exchange @ SMX West 2010.
| Registration Options * | Now to March 1 | On site |
|---|---|---|
| When purchased with SMX West (SMX West tickets additional) |
$800 | $900 |
| When Purchase Separately | $895 | $995 |
* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange.
You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).
If you have any questions, please contact Jessica Bowman at 310-464-1736.
In-house SEM Exchange will be held on Friday, March 5 in the Santa Clara Convention Center, Great Americas Room 1, 2 & 3 on the second level. The seminar will begin promptly at 9 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
About Jessica Bowman
Jessica Bowman is a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. She tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.
Jessica comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order to identify the best approach for implementing SEO at your company.
Now an SEO consultant, she helps companies to implement SEO so that it becomes part of everyday business activities, whether you do SEO in-house or with an agency.
Jessica’s specialty is to come in and figure out what a company needs and doesn’t need, identify where the focus should be, point out what isn’t worth the effort, and take action to start accomplishing SEO. A long-time advocate of inhouse SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.
Identified as one of the industry’s top in-house SEOs by Natural Search Blog, Jessica has built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com.
With 10 years of web experience, Jessica knows how to set the strategy, identify what needs to change on the site and within the organization, and motivate people to move forward and improve the bottom line with search engine optimization.
With multi-million dollar successes in search engine marketing and website design, Jessica has a love for foreign travel, weekly dance classes, and kicks butt at the game Connect Four.
Jessica graduated magna cum laude with a B.S. in information systems management from Washington University, holds a B.A. in international economics and management from Hiram College, volunteers to work with refugees, has been featured in the SEO Bible and Marie Claire magazine, and plans to move to Europe… one day.
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