As our "The SMX Content Difference" page explains, we put our all into the programming of any Search Marketing Expo conference. SMX West 2010 is no exception. Below, some background about the people and the process behind the SMX West 2010 show.
Conference Chairs
Conference co-chair Danny Sullivan has been covering search for over a decade and organizing search marketing events for nearly as long. He is renowned for producing quality shows where the information presented is so good that attendees sometimes immediately start implementing tips during breaks!
Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs Search Marketing Expo events around the world, including SMX East and SMX London.
Session Coordinators & Moderators
Each individual session has a "session coordinator" who is in charge of selecting speakers and establishing the session format (who will talk for how long, on what topics and so on). The coordinators ensure that attendees get a session that is well orchestrated. Rather than speakers overlapping each other on topics (or being off-topic for the session), SMX session coordinators ensure that everyone is set to deliver a complementary performance. The coordinators usually also serve as moderators for their sessions. For SMX West 2010, our panel coordinators are:

Jessica Bowman
Founder
SEOinhouse.com

Christine Churchill
President
KeyRelevance.com

Vanessa Fox
Contributing Editor
Search Engine Land

Gordon Hotchkiss
President and CEO
Enquiro

Disa Johnson
CEO
SearchReturn

Jeffrey K. Rohrs
Vice President, Marketing
ExactTarget

Jennifer Laycock
President
SugarSpun Marketing

Misty Locke
President, Range Online Media & Chief Strategy Officer, iProspect
Range Online Media / iProspect

Elisabeth Osmeloski
Managing Editor
Search Engine Land

Greg Sterling
Founding Principal
Sterling Market Intelligence

Matt Van Wagner
President
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